Influencer marketing is leveraging a creator's audience and reputation to sell a product or service. It is important to know and understand your target audience and their interests when selecting influencers. Various metrics, such as impressions, installs, engagements, and app store ratings, can be measured to gauge the success of an influencer marketing campaign.
Table of contents
First, Let’s define influencer marketingStep 1: Know who you serveStep 2: Sweat the legal stuffStep 3: Identify the right creatorStep 4: The creativesMake it candidStep 5: Craft an offerStep 6: Test and measureMetrics you can measureAvoid doing these stupid thingsAnything we missed?2 Impressions