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# Influencers draw backlash for attending OpenAI’s first luxury trip

**[TechCrunch](https://daily.dev/sources/tc)** · 4 min read · 0 upvotes · 0 comments

## Summary

OpenAI hosted its first influencer brand trip called 'Summer Club' at a luxury retreat in upstate New York, where creators attended farm-to-table dinners, wellness activities, and classes on using ChatGPT Work. The event sparked significant online backlash, with critics accusing influencers of promoting AI uncritically while ignoring concerns about data center environmental impact, OpenAI's Pentagon contract, and a planned $500 billion data center deal. OpenAI defended the trip as education-led marketing, noting that other AI companies like Anthropic and Microsoft have run similar influencer campaigns. Some influencers deleted their posts after negative reactions.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/08/03/influencers-draw-backlash-for-attending-openais-first-luxury-trip>

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---

Tags: [#openai](https://daily.dev/tags/openai), [#chatgpt](https://daily.dev/tags/chatgpt), [#ethical-ai](https://daily.dev/tags/ethical-ai), [#influencer-marketing](https://daily.dev/tags/influencer-marketing)

[View this post on daily.dev](https://daily.dev/posts/influencers-draw-backlash-for-attending-openai-s-first-luxury-trip-q1eihxqfb)

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