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---
title: Informing Stakeholders Isn&#x27;t the Same as Aligning Them
description: A personal account of a launch-day misstep during an app navigation redesign, where a stakeholder discovered a new feature via an A/B test rollout instead of...
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og:description: A personal account of a launch-day misstep during an app navigation redesign, where a stakeholder discovered a new feature via an A/B test rollout instead of...
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# Informing Stakeholders Isn't the Same as Aligning Them

**[DevOps.com](https://daily.dev/sources/devops)** · 6 min read · 0 upvotes · 0 comments

## Summary

A personal account of a launch-day misstep during an app navigation redesign, where a stakeholder discovered a new feature via an A/B test rollout instead of through prior alignment. The author argues that informing stakeholders via Slack messages and optional meeting invites is not the same as gaining real alignment, since silence or a declined invite is often mistaken for agreement. The piece outlines three practices adopted afterward: treating stakeholder attendance at key sessions as mandatory, running dedicated pre-launch alignment working sessions, and using feature toggles to let stakeholders experience changes firsthand through friends-and-family canary testing before customers do.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://devops.com/informing-stakeholders-isnt-the-same-as-aligning-them>

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---

Tags: [#cicd](https://daily.dev/tags/cicd)

[View this post on daily.dev](https://daily.dev/posts/informing-stakeholders-isn-t-the-same-as-aligning-them-fq0xoyu9x)

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