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# Inside one London founder house rewriting the founder-house rules

**[TechCrunch](https://daily.dev/sources/tc)** · 10 min read · 0 upvotes · 0 comments

## Summary

Lift House is a co-living founder house in East London positioning itself as an alternative to Silicon Valley hustle culture. Its six residents — all early-stage founders or operators — prioritize wellness, journaling, volleyball, and communal meals alongside building their startups. The house reflects a broader 'Londonmaxxing' trend, where UK founders try to leverage London's diverse ecosystem, SEIS/EIS tax incentives, and access to European talent while maintaining a more balanced lifestyle. Despite enthusiasm for London, many founders still face pressure from US investors to relocate, highlighting the persistent tension between building in Europe and chasing American capital.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/07/26/inside-one-london-founder-house-rewriting-the-founder-house-rules>

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Tags: [#work-life-balance](https://daily.dev/tags/work-life-balance)

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