--- title: Instagram Introduces Changes to Its Design for the First... description: Instagram has refreshed its cursive wordmark logo for the first time in a decade, part of a broader brand identity overhaul from Meta that also touches... canonical: https://daily.dev/posts/instagram-introduces-changes-to-its-design-for-the-first-time-in-years-mah9cc7h1 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Instagram Introduces Changes to Its Design for the First Time in Years | daily.dev og:description: Instagram has refreshed its cursive wordmark logo for the first time in a decade, part of a broader brand identity overhaul from Meta that also touches... og:url: https://daily.dev/posts/instagram-introduces-changes-to-its-design-for-the-first-time-in-years-mah9cc7h1 og:image: https://api.daily.dev/og/posts/MAH9Cc7h1.png og:image:alt: Instagram Introduces Changes to Its Design for the First Time in Years og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Instagram Introduces Changes to Its Design for the First Time in Years **[80 LEVEL](https://daily.dev/sources/80lv)** · 2 min read · 62 upvotes · 13 comments ## Summary Instagram has refreshed its cursive wordmark logo for the first time in a decade, part of a broader brand identity overhaul from Meta that also touches typography, motion, and layout. The app icon remains unchanged for now. Adam Mosseri described the new look as cleaner and more modern while preserving the brand's original warmth. Reactions online have been mixed, with some users joking the new wordmark can be misread as 'Instagzam' and others missing the nostalgic old design. The full brand rollout is expected to continue through 2026 and beyond. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What changed in Instagram's new logo redesign? Instagram refreshed its cursive wordmark for the first time in 10 years, keeping the signature script style but connecting some letters while leaving others separate. Only the text wordmark at the top of the app changed; the camera icon in the menu remains the same. It is part of a broader brand identity shift covering typography, motion, and layout, rolling out through 2026 and beyond. _Following design and product changes at major platforms like Instagram is easier with daily.dev._ ### Why are people criticizing Instagram's new wordmark? Critics say the new cursive wordmark can be misread as 'Instagzam' because of inconsistent letter connections, with some letters joined and others not, making the logic behind the redesign unclear. Others simply prefer the old design for its nostalgia. Reception has been mixed, with some users neutral or positive and others openly critical online. _daily.dev helps developers and designers track reactions to product and brand redesigns like this one._ ## Community discussion Top comments from developers on daily.dev. **@enzon3** · 11 upvotes > Honestly not it, the old was iconic **@deondazy** · 7 upvotes > I’m struggling to understand the rationale behind it. Just feels like change for change’s sake. **@agustinbarrientos** · 6 upvotes > I keep reading the new wordmark as Instagzam and now I can't unsee it **@petecapecod** · 1 upvotes > I'll just be glad to not have the contrast issues that I had with the old logo on websites. It happened a bunch. New 1 has to be easier lol **@yogaardd** · 1 upvotes > In my opinion, this is a great update. The previous wordmark was iconic, but I believe this could become Instagram’s next iconic wordmark. ## Similar posts on daily.dev - [The Instagram Redesign Everyone Missed While Arguing Over Three Letters](https://daily.dev/posts/the-instagram-redesign-everyone-missed-while-arguing-over-three-letters-remsnwhzw) · Medium · 3 upvotes · 0 comments - [Instagram’s Latest Update Shows What Good UX Communication Looks Like](https://daily.dev/posts/instagram-s-latest-update-shows-what-good-ux-communication-looks-like-krutc5d66) · UX Planet · 1 upvotes · 0 comments - [Instagram’s new ‘Instants’ feature combines elements from Snapchat and BeReal](https://daily.dev/posts/instagram-s-new-instants-feature-combines-elements-from-snapchat-and-bereal-ifh5j347r) · TechCrunch · 0 upvotes · 0 comments - [Instagram’s head says engagement falls by half without the algorithm](https://daily.dev/posts/instagram-s-head-says-engagement-falls-by-half-without-the-algorithm-tf9ujv2jz) · The Next Web · 3 upvotes · 3 comments --- Tags: [#instagram](https://daily.dev/tags/instagram) [View this post on daily.dev](https://daily.dev/posts/instagram-introduces-changes-to-its-design-for-the-first-time-in-years-mah9cc7h1) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Instagram Introduces Changes to Its Design for the First Time in Years","url":"https://daily.dev/posts/instagram-introduces-changes-to-its-design-for-the-first-time-in-years-mah9cc7h1","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/instagram-introduces-changes-to-its-design-for-the-first-time-in-years-mah9cc7h1"},"datePublished":"2026-08-14T05:53:23.189Z","dateModified":"2026-09-14T06:54:15.444Z","description":"Instagram has refreshed its cursive wordmark logo for the first time in a decade, part of a broader brand identity overhaul from Meta that also touches...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/2a406ff29d37e67687682170686e5c3c?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/2a406ff29d37e67687682170686e5c3c?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"80 LEVEL","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"80 LEVEL","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/78eebcd76c154e6bbfd565fed7dc4093","url":"https://daily.dev/sources/80lv"},"commentCount":13,"discussionUrl":"https://daily.dev/posts/instagram-introduces-changes-to-its-design-for-the-first-time-in-years-mah9cc7h1","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":62},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":13}],"keywords":"instagram","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"80 LEVEL","item":"https://daily.dev/sources/80lv"},{"@type":"ListItem","position":3,"name":"Instagram Introduces Changes to Its Design for the First Time in Years"}]} {"@context":"https://schema.org","@type":"WebPage","@id":"https://daily.dev/posts/instagram-introduces-changes-to-its-design-for-the-first-time-in-years-mah9cc7h1","comment":[{"@type":"Comment","text":"Honestly not it, the old was iconic","datePublished":"2026-08-14T13:52:17.332Z","url":"https://daily.dev/posts/MAH9Cc7h1#c-FfRMwKklR","author":{"@type":"Person","name":"Liam","url":"https://daily.dev/enzon3","image":"https://avatars.githubusercontent.com/u/37979038?v=4"},"interactionStatistic":{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":11}},{"@type":"Comment","text":"I’m struggling to understand the rationale behind it. Just feels like change for change’s sake.","datePublished":"2026-08-14T20:08:51.121Z","url":"https://daily.dev/posts/MAH9Cc7h1#c-HDN3gRw25","author":{"@type":"Person","name":"Deon","url":"https://daily.dev/deondazy","image":"https://media.daily.dev/image/upload/f_auto/v1636547078/avatars/HI5WU320eZ0AAfMlgSIeb"},"interactionStatistic":{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":7}},{"@type":"Comment","text":"I keep reading the new wordmark as Instagzam and now I can’t unsee it","datePublished":"2026-08-16T03:47:27.810Z","url":"https://daily.dev/posts/MAH9Cc7h1#c-4zH3AzJkp","author":{"@type":"Person","name":"Agustin Barrientos","url":"https://daily.dev/agustinbarrientos","image":"https://media.daily.dev/image/upload/s--5ayxQnqn--/f_auto/v1788281802/avatars/avatar_wQYYVe5Tbj0NJ7C7qPoa8?_a=BAMAMicg0"},"interactionStatistic":{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":6}},{"@type":"Comment","text":"I’ll just be glad to not have the contrast issues that I had with the old logo on websites. It happened a bunch. New 1 has to be easier lol","datePublished":"2026-08-16T12:05:46.696Z","url":"https://daily.dev/posts/MAH9Cc7h1#c-cjtR3BNi8","author":{"@type":"Person","name":"Peter Cruckshank","url":"https://daily.dev/petecapecod","image":"https://media.daily.dev/image/upload/s--ZJhQyKws--/f_auto/v1721235024/avatars/avatar_A9xh33q0QoxtkGoJRCosp"},"interactionStatistic":{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1}},{"@type":"Comment","text":"In my opinion, this is a great update. The previous wordmark was iconic, but I believe this could become Instagram’s next iconic wordmark.","datePublished":"2026-08-19T02:28:47.591Z","url":"https://daily.dev/posts/MAH9Cc7h1#c-dXQvB3K3F","author":{"@type":"Person","name":"Yogaardiana","url":"https://daily.dev/yogaardd","image":"https://avatars.githubusercontent.com/u/225699449?v=4"},"interactionStatistic":{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1}}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/instagram-introduces-changes-to-its-design-for-the-first-time-in-years-mah9cc7h1#faq","mainEntity":[{"@type":"Question","name":"What changed in Instagram's new logo redesign?","acceptedAnswer":{"@type":"Answer","text":"Instagram refreshed its cursive wordmark for the first time in 10 years, keeping the signature script style but connecting some letters while leaving others separate. Only the text wordmark at the top of the app changed; the camera icon in the menu remains the same. It is part of a broader brand identity shift covering typography, motion, and layout, rolling out through 2026 and beyond. Following design and product changes at major platforms like Instagram is easier with daily.dev."}},{"@type":"Question","name":"Why are people criticizing Instagram's new wordmark?","acceptedAnswer":{"@type":"Answer","text":"Critics say the new cursive wordmark can be misread as 'Instagzam' because of inconsistent letter connections, with some letters joined and others not, making the logic behind the redesign unclear. Others simply prefer the old design for its nostalgia. Reception has been mixed, with some users neutral or positive and others openly critical online. daily.dev helps developers and designers track reactions to product and brand redesigns like this one."}}]} ```