The app's signature cursive logo has been refreshed for the first time in 10 years, sparking mixed reactions from users online.

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Instagram has refreshed its cursive wordmark logo for the first time in a decade, part of a broader brand identity overhaul from Meta that also touches typography, motion, and layout. The app icon remains unchanged for now. Adam Mosseri described the new look as cleaner and more modern while preserving the brand's original warmth. Reactions online have been mixed, with some users joking the new wordmark can be misread as 'Instagzam' and others missing the nostalgic old design. The full brand rollout is expected to continue through 2026 and beyond.

Instagram Introduces Changes to Its Design for the First Time in Years

Honestly not it, the old was iconic

I’m struggling to understand the rationale behind it. Just feels like change for change’s sake.

I keep reading the new wordmark as Instagzam and now I can’t unsee it

In my opinion, this is a great update. The previous wordmark was iconic, but I believe this could become Instagram’s next iconic wordmark.

At first I thought it was generated by AI… my bad