--- title: Instagram is offering YouTubers up to $500K, Business... description: Instagram is paying select YouTubers $50,000 to $500,000 to bring long-form videos to its new 90-minute 'Features' format, Business Insider reported. The deals... canonical: https://daily.dev/posts/instagram-is-offering-youtubers-up-to-500k-business-insider-reports-pfajhizxr twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Instagram is offering YouTubers up to $500K, Business Insider reports | daily.dev og:description: Instagram is paying select YouTubers $50,000 to $500,000 to bring long-form videos to its new 90-minute 'Features' format, Business Insider reported. The deals... og:url: https://daily.dev/posts/instagram-is-offering-youtubers-up-to-500k-business-insider-reports-pfajhizxr og:image: https://api.daily.dev/og/posts/pfajHizXr.png og:image:alt: Instagram is offering YouTubers up to $500K, Business Insider reports og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Instagram is offering YouTubers up to $500K, Business Insider reports **[The Next Web](https://daily.dev/sources/tnw)** · 2 min read · 0 upvotes · 0 comments ## Summary Instagram is paying select YouTubers $50,000 to $500,000 to bring long-form videos to its new 90-minute 'Features' format, Business Insider reported. The deals aren't exclusive, but one person familiar with the offers said Instagram wants creators to post the same day they upload to YouTube. Instagram has no plan to share ad revenue on Features for now, while YouTube's Partner Program gives creators 55% of ad revenue on long videos. Creators pushed back on Threads and Reddit, and Instagram chief Adam Mosseri responded that the platform is 'exploring multiple options to help long-form creators get paid,' calling an existing performance-based video program 'ROI negative.' Instagram tried a similar approach before with IGTV, which it shut down in 2022. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### How much is Instagram paying YouTubers to post videos to Features? Instagram has offered select creators between $50,000 and $500,000 to bring their long-form YouTube videos to Features, its new 90-minute video format. The deals aren't exclusive; Instagram just wants creators to post the same video there the same day it goes up on YouTube. Business Insider reported the figures, citing people familiar with the deals, and they haven't been independently verified elsewhere. _Anyone weighing cross-platform video deals can track creator monetization shifts like this on daily.dev._ ### Does Instagram share ad revenue on its new Features long-form video format? No, Instagram currently has no plan to share ad revenue on Features. That contrasts with YouTube's Partner Program, which gives creators 55% of ad revenue on long videos. Instagram chief Adam Mosseri acknowledged the gap, saying the company is 'exploring multiple options to help long-form creators get paid,' and described an existing performance-based video payment program as 'ROI negative.' _Creators comparing platform payout models can follow how these monetization gaps evolve on daily.dev._ ### What happened to Instagram's IGTV long-form video format? Instagram shut down IGTV in 2022. IGTV was an earlier long-video format where Instagram also paid creators to make shows, a similar strategy to what it's now trying with its new 90-minute Features format. The repeated pattern of paying for long-form content without a lasting revenue-share model is part of why some creators are skeptical of the new push. _Those tracking platform history before committing content can follow these shifts on daily.dev._ ## Similar posts on daily.dev - [Instagram tests 90-minute horizontal videos called Features](https://daily.dev/posts/instagram-tests-90-minute-horizontal-videos-called-features-hfdktc37n) · The Next Web · 0 upvotes · 0 comments - [Facebook launches a new monetization program to attract popular creators from TikTok, YouTube](https://daily.dev/posts/facebook-launches-a-new-monetization-program-to-attract-popular-creators-from-tiktok-youtube-bxop07ssk) · TechCrunch · 0 upvotes · 0 comments - [YouTube starts funding shows directly to keep creators from licensing to Netflix](https://daily.dev/posts/youtube-starts-funding-shows-directly-to-keep-creators-from-licensing-to-netflix-ln8xlszry) · The Next Web · 0 upvotes · 0 comments --- Tags: [#instagram](https://daily.dev/tags/instagram), [#creator-economy](https://daily.dev/tags/creator-economy) [View this post on daily.dev](https://daily.dev/posts/instagram-is-offering-youtubers-up-to-500k-business-insider-reports-pfajhizxr) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Instagram is offering YouTubers up to $500K, Business Insider reports","url":"https://daily.dev/posts/instagram-is-offering-youtubers-up-to-500k-business-insider-reports-pfajhizxr","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/instagram-is-offering-youtubers-up-to-500k-business-insider-reports-pfajhizxr"},"datePublished":"2026-11-01T16:25:42.050Z","dateModified":"2026-11-01T16:26:05.742Z","description":"Instagram is paying select YouTubers $50,000 to $500,000 to bring long-form videos to its new 90-minute 'Features' format, Business Insider reported. 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