--- title: Instagram's TV app is launching on Google TV devices description: Instagram is expanding its TV app to Google TV devices in the U.S., two months after its initial launch on Amazon Fire TV. The app brings Reels to the big... canonical: https://daily.dev/posts/instagram-s-tv-app-is-launching-on-google-tv-devices-fa0owaovc twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Instagram's TV app is launching on Google TV devices | daily.dev og:description: Instagram is expanding its TV app to Google TV devices in the U.S., two months after its initial launch on Amazon Fire TV. The app brings Reels to the big... og:url: https://daily.dev/posts/instagram-s-tv-app-is-launching-on-google-tv-devices-fa0owaovc og:image: https://api.daily.dev/og/posts/fa0OwaOvc.png og:image:alt: Instagram's TV app is launching on Google TV devices og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Instagram's TV app is launching on Google TV devices **[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 0 upvotes · 0 comments ## Summary Instagram is expanding its TV app to Google TV devices in the U.S., two months after its initial launch on Amazon Fire TV. The app brings Reels to the big screen with personalized content based on users' existing Instagram preferences, organized into topic-based channels like comedy, music, and lifestyle. Videos play automatically, and users can like, comment, and re-share content. The move is part of Instagram's strategy to compete with YouTube, which currently dominates TV viewing, and mirrors similar TV app efforts by TikTok. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Instagram looks to take on streaming services with longer-form, episodic and live formats for its TV app](https://daily.dev/posts/instagram-looks-to-take-on-streaming-services-with-longer-form-episodic-and-live-formats-for-its-tv-tz1cynovj) · TechCrunch · 0 upvotes · 0 comments --- Tags: [#social-media](https://daily.dev/tags/social-media), [#instagram](https://daily.dev/tags/instagram) [View this post on daily.dev](https://daily.dev/posts/instagram-s-tv-app-is-launching-on-google-tv-devices-fa0owaovc) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Instagram's TV app is launching on Google TV devices","url":"https://daily.dev/posts/instagram-s-tv-app-is-launching-on-google-tv-devices-fa0owaovc","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/instagram-s-tv-app-is-launching-on-google-tv-devices-fa0owaovc"},"datePublished":"2026-02-24T19:14:09.816Z","dateModified":"2026-02-24T19:14:40.115Z","description":"Instagram is expanding its TV app to Google TV devices in the U.S., two months after its initial launch on Amazon Fire TV. 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