--- title: Instagram tests 90-minute horizontal videos called Features description: Instagram is testing a new video format called Features that lets creators publish videos up to 90 minutes long. The test targets podcasters, comedians and... canonical: https://daily.dev/posts/instagram-tests-90-minute-horizontal-videos-called-features-hfdktc37n twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Instagram tests 90-minute horizontal videos called Features | daily.dev og:description: Instagram is testing a new video format called Features that lets creators publish videos up to 90 minutes long. The test targets podcasters, comedians and... og:url: https://daily.dev/posts/instagram-tests-90-minute-horizontal-videos-called-features-hfdktc37n og:image: https://api.daily.dev/og/posts/HfdKTc37n.png og:image:alt: Instagram tests 90-minute horizontal videos called Features og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Instagram tests 90-minute horizontal videos called Features **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary Instagram is testing a new video format called Features that lets creators publish videos up to 90 minutes long. The test targets podcasters, comedians and similar creators, and is starting with a small group of creators in the US, with some in Brazil also taking part. Features will show up in main feeds and the Explore page, and Reels will be able to link to full Features. Instagram won't share ad revenue from Features with creators for now, though it may change that later. Instagram launched IGTV, a separate long-form video app, in 2018 and shut it down in 2022. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### How long can Instagram Features videos be? Instagram's new Features format allows videos up to 90 minutes long, horizontal in orientation. The test is aimed at podcasters, comedians, and other creators who want to publish full-length shows without leaving the platform. It started with a small group of creators in the US, with some participants also in Brazil. _Creators weighing where to host long-form shows can follow platform format changes like this on daily.dev._ ### Will Instagram share ad revenue with creators for the new Features long-form videos? No, Instagram does not currently plan to share advertising revenue from Features with creators, though the company has left open the possibility of changing that later. Features videos can run up to 90 minutes and will appear in main feeds and the Explore page. _Creators deciding where to monetize long-form video can track monetization policy shifts like this on daily.dev._ ### What happened to Instagram's earlier long-form video app IGTV? IGTV was Instagram's first attempt at long-form video, launched in 2018 as a separate app for longer clips, and it was shut down in 2022. Instagram is now trying long-form video again with a new format called Features, this time integrated directly into the main app rather than a standalone product. _Anyone tracking how platforms iterate on failed features can follow stories like this on daily.dev._ ## Similar posts on daily.dev - [Instagram looks to take on streaming services with longer-form, episodic and live formats for its TV app](https://daily.dev/posts/instagram-looks-to-take-on-streaming-services-with-longer-form-episodic-and-live-formats-for-its-tv-tz1cynovj) · TechCrunch · 0 upvotes · 0 comments - [Meta tests ‘Series’ for episodic Reels on Instagram and Facebook](https://daily.dev/posts/meta-tests-series-for-episodic-reels-on-instagram-and-facebook-yltdvr2uz) · TechCrunch · 0 upvotes · 0 comments - [YouTube creators can now test multiple video titles](https://daily.dev/posts/youtube-creators-can-now-test-multiple-video-titles-rpoz5ybgr) · The Verge · 1 upvotes · 0 comments --- Tags: [#instagram](https://daily.dev/tags/instagram) [View this post on daily.dev](https://daily.dev/posts/instagram-tests-90-minute-horizontal-videos-called-features-hfdktc37n) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Instagram tests 90-minute horizontal videos called Features","url":"https://daily.dev/posts/instagram-tests-90-minute-horizontal-videos-called-features-hfdktc37n","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/instagram-tests-90-minute-horizontal-videos-called-features-hfdktc37n"},"datePublished":"2026-10-26T17:00:45.597Z","dateModified":"2026-10-26T17:05:43.282Z","description":"Instagram is testing a new video format called Features that lets creators publish videos up to 90 minutes long. 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The test is aimed at podcasters, comedians, and other creators who want to publish full-length shows without leaving the platform. It started with a small group of creators in the US, with some participants also in Brazil. Creators weighing where to host long-form shows can follow platform format changes like this on daily.dev."}},{"@type":"Question","name":"Will Instagram share ad revenue with creators for the new Features long-form videos?","acceptedAnswer":{"@type":"Answer","text":"No, Instagram does not currently plan to share advertising revenue from Features with creators, though the company has left open the possibility of changing that later. Features videos can run up to 90 minutes and will appear in main feeds and the Explore page. 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