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# Instinct’s new product recommendations are giving some users the ick

**[TechCrunch](https://daily.dev/sources/tc)** · 4 min read · 0 upvotes · 0 comments

## Summary

Instinct, the AI agent startup recently valued at $10 billion after a $1 billion Series C, launched a feature called Instinct Selections that pushes human-curated product, dining, and travel recommendations to users. The rollout has drawn backlash from users who say they received unsolicited suggestions (luggage, sunglasses, hats) they never asked for, calling the experience 'disappointing' and giving them an 'ewwww' moment. Critics note that unsolicited recommendations only work if highly personalized; otherwise they feel like spam or ads, especially as Instinct competes with agents from Meta and OpenAI that don't push unsolicited product suggestions.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/09/30/instincts-new-product-recommendations-are-giving-some-users-the-ick>

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