--- title: "JD Sports brings AI shopping" url: https://daily.dev/posts/jd-sports-brings-ai-shopping-zzmxevfh5 source_url: https://thenextweb.com/news/jd-sports-brings-ai-shopping type: article source: "The Next Web" published: 2026-01-13T11:42:08.817Z updated: 2026-01-13T11:42:31.139Z tags: ["ai", "chatgpt", "ecommerce", "conversational-ai", "stripe"] reading_time: 5 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # JD Sports brings AI shopping **[The Next Web](https://daily.dev/sources/tnw)** · 5 min read · 0 upvotes · 0 comments ## Summary JD Sports now allows US customers to search and purchase products directly through AI chatbots like ChatGPT, Microsoft Copilot, and Google Gemini without visiting their website. Using commercetools' Agentic Jumpstart and Stripe's payment infrastructure, customers can complete purchases through conversational interactions. This shift moves shopping from traditional browsing interfaces to intent-based conversations, potentially reducing the importance of both physical stores and traditional e-commerce platforms. The change raises questions about brand control, customer loyalty, and the role of human interaction in retail as commerce migrates into AI systems that mediate between consumers and brands. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#ai](https://daily.dev/tags/ai), [#chatgpt](https://daily.dev/tags/chatgpt), [#ecommerce](https://daily.dev/tags/ecommerce), [#conversational-ai](https://daily.dev/tags/conversational-ai), [#stripe](https://daily.dev/tags/stripe) [View this post on daily.dev](https://daily.dev/posts/jd-sports-brings-ai-shopping-zzmxevfh5)