--- title: John Ternus tells WIRED Apple won’t ship AI for AI’s sake description: Apple CEO John Ternus told WIRED the company won't ship AI just for the sake of shipping AI. He said Apple wants people to love its products without worrying... canonical: https://daily.dev/posts/john-ternus-tells-wired-apple-won-t-ship-ai-for-ai-s-sake-sqqhocbmw twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: John Ternus tells WIRED Apple won’t ship AI for AI’s sake | daily.dev og:description: Apple CEO John Ternus told WIRED the company won't ship AI just for the sake of shipping AI. He said Apple wants people to love its products without worrying... og:url: https://daily.dev/posts/john-ternus-tells-wired-apple-won-t-ship-ai-for-ai-s-sake-sqqhocbmw og:image: https://api.daily.dev/og/posts/SQqhOcBMw.png og:image:alt: John Ternus tells WIRED Apple won’t ship AI for AI’s sake og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # John Ternus tells WIRED Apple won’t ship AI for AI’s sake **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary Apple CEO John Ternus told WIRED the company won't ship AI just for the sake of shipping AI. He said Apple wants people to love its products without worrying whether AI or traditional software made them work. On AI agents replacing how people use computers, he said product creation is 'a deeply human and personal thing.' He added that Apple's focus is on keeping products secure and protecting user data, and that Tim Cook, now executive chairman, helps whenever he asks. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What does Apple's CEO John Ternus think about shipping AI features just because AI is trendy Apple's CEO John Ternus said the company does not want to ship AI for AI's sake. He told WIRED that Apple wants people to love its products without thinking about whether AI or more traditional software made them work, and that what matters is building something people genuinely love. _Developers tracking how major platforms approach AI integration follow updates like this on daily.dev._ ### Who is Apple's CEO after Tim Cook John Ternus became Apple's chief executive after Tim Cook handed over the role on September 1, with Cook moving into the role of executive chairman. Ternus, 51, had spent 25 years at Apple before taking over and said Cook remains available to help whenever he asks. _Anyone following Apple leadership changes can keep up with developments like this on daily.dev._ ## Similar posts on daily.dev - [AI Is Technology, Not a Product](https://daily.dev/posts/ai-is-technology-not-a-product-jy4nhplu9) · Hacker News · 0 upvotes · 0 comments - [John Ternus and the battle for Apple’s soul](https://daily.dev/posts/john-ternus-and-the-battle-for-apple-s-soul-vzpgqpijx) · TechCentral · 14 upvotes · 1 comments - [Nothing CEO Carl Pei says smartphone apps will disappear as AI agents take their place](https://daily.dev/posts/nothing-ceo-carl-pei-says-smartphone-apps-will-disappear-as-ai-agents-take-their-place-69qgfhmta) · TechCrunch · 2 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#apple](https://daily.dev/tags/apple) [View this post on daily.dev](https://daily.dev/posts/john-ternus-tells-wired-apple-won-t-ship-ai-for-ai-s-sake-sqqhocbmw) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"John Ternus tells WIRED Apple won’t ship AI for AI’s sake","url":"https://daily.dev/posts/john-ternus-tells-wired-apple-won-t-ship-ai-for-ai-s-sake-sqqhocbmw","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/john-ternus-tells-wired-apple-won-t-ship-ai-for-ai-s-sake-sqqhocbmw"},"datePublished":"2026-10-31T10:53:37.098Z","dateModified":"2026-10-31T23:08:24.375Z","description":"Apple CEO John Ternus told WIRED the company won't ship AI just for the sake of shipping AI. 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