--- title: Katzenberg-backed Alembic raises $14M, pioneers new... description: Alembic, a startup backed by Jeffrey Katzenberg’s firm WndrCo, has raised $14 million in a Series A funding. They apply pandemic-era contact tracing... canonical: https://daily.dev/posts/katzenberg-backed-alembic-raises-14m-pioneers-new-frontier-in-marketing-analytics-vuc5dgnew twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Katzenberg-backed Alembic raises $14M, pioneers new frontier in marketing analytics | daily.dev og:description: Alembic, a startup backed by Jeffrey Katzenberg’s firm WndrCo, has raised $14 million in a Series A funding. They apply pandemic-era contact tracing... og:url: https://daily.dev/posts/katzenberg-backed-alembic-raises-14m-pioneers-new-frontier-in-marketing-analytics-vuc5dgnew og:image: https://api.daily.dev/og/posts/vUc5dgneW.png og:image:alt: Katzenberg-backed Alembic raises $14M, pioneers new frontier in marketing analytics og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Katzenberg-backed Alembic raises $14M, pioneers new frontier in marketing analytics **[Venture Beat](https://daily.dev/sources/venturebeat)** · 3 min read · 2 upvotes · 0 comments ## Summary Alembic, a startup backed by Jeffrey Katzenberg’s firm WndrCo, has raised $14 million in a Series A funding. They apply pandemic-era contact tracing mathematics to marketing attribution, using AI-powered tools to measure ROI from marketing budgets. Their software traces marketing campaigns to sales outcomes and predicts future ROI. Early customers include Nvidia, North Sails, and Texas A&M athletics. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Don’t just attend KubeCon \+ CloudNativeCon, Merge Forward your experience\!](https://daily.dev/posts/don-t-just-attend-kubecon-cloudnativecon-merge-forward-your-experience--l0rpp73x8) · CNCF · 1 upvotes · 0 comments - [Announcing H2 2026 KCDs](https://daily.dev/posts/announcing-h2-2026-kcds-m96goajm1) · CNCF · 1 upvotes · 0 comments - [Two months of Open Community Groups](https://daily.dev/posts/two-months-of-open-community-groups-asf52zhbs) · CNCF · 0 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#data-science](https://daily.dev/tags/data-science), [#business](https://daily.dev/tags/business), [#nlp](https://daily.dev/tags/nlp), [#automation](https://daily.dev/tags/automation), [#big-data](https://daily.dev/tags/big-data), [#marketing](https://daily.dev/tags/marketing), [#bi](https://daily.dev/tags/bi), [#conversational-ai](https://daily.dev/tags/conversational-ai), [#data-management](https://daily.dev/tags/data-management), [#predictive-analytics](https://daily.dev/tags/predictive-analytics), [#statistical-analysis](https://daily.dev/tags/statistical-analysis), [#series-a](https://daily.dev/tags/series-a) [View this post on daily.dev](https://daily.dev/posts/katzenberg-backed-alembic-raises-14m-pioneers-new-frontier-in-marketing-analytics-vuc5dgnew) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Katzenberg-backed Alembic raises $14M, pioneers new frontier in marketing analytics","url":"https://daily.dev/posts/katzenberg-backed-alembic-raises-14m-pioneers-new-frontier-in-marketing-analytics-vuc5dgnew","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/katzenberg-backed-alembic-raises-14m-pioneers-new-frontier-in-marketing-analytics-vuc5dgnew"},"datePublished":"2024-02-15T14:04:28.936Z","dateModified":"2024-05-09T09:28:18.744Z","description":"Alembic, a startup backed by Jeffrey Katzenberg’s firm WndrCo, has raised $14 million in a Series A funding. 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