--- title: Launch it 3 times | daily.dev description: Anil Dash shares a recurring piece of advice for founders and product teams: launch your product at least three times. The first launch rarely resonates due to... canonical: https://daily.dev/posts/launch-it-3-times-rpfcoeoqb twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Launch it 3 times | daily.dev og:description: Anil Dash shares a recurring piece of advice for founders and product teams: launch your product at least three times. The first launch rarely resonates due to... og:url: https://daily.dev/posts/launch-it-3-times-rpfcoeoqb og:image: https://api.daily.dev/og/posts/RpFCoEOqb.png og:image:alt: Launch it 3 times og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Launch it 3 times **[Anil Dash](https://daily.dev/sources/anildash)** · 5 min read · 0 upvotes · 0 comments ## Summary Anil Dash shares a recurring piece of advice for founders and product teams: launch your product at least three times. The first launch rarely resonates due to timing, messaging, or visibility issues. Relaunches can range from repeating the exact same message at a better time, to renaming the product (as with Glitch), to simplifying the story or centering it on users rather than features. The core insight is that the biggest problem most products face is obscurity — nobody knows they exist — and iterating on how you present something is often more impactful than tweaking pricing or minor copy. This counters the 'fail fast and pivot' VC narrative, arguing that meaningful work deserves multiple genuine attempts before being abandoned. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Launch Like a Pro: Keep Calm and Ship On](https://daily.dev/posts/launch-like-a-pro-keep-calm-and-ship-on-5byqjtkuw) · Atomic Spin · 0 upvotes · 0 comments --- Tags: [#startup](https://daily.dev/tags/startup), [#product-management](https://daily.dev/tags/product-management) [View this post on daily.dev](https://daily.dev/posts/launch-it-3-times-rpfcoeoqb) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Launch it 3 times","url":"https://daily.dev/posts/launch-it-3-times-rpfcoeoqb","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/launch-it-3-times-rpfcoeoqb"},"datePublished":"2026-03-31T12:29:32.178Z","dateModified":"2026-03-31T12:52:04.255Z","description":"Anil Dash shares a recurring piece of advice for founders and product teams: launch your product at least three times. The first launch rarely resonates due to...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/60d679c36be2c61853be2defaca3e27b?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/60d679c36be2c61853be2defaca3e27b?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Anil Dash","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Anil Dash","logo":"https://media.daily.dev/image/upload/s--WXp3YspL--/f_auto,q_auto/v1774960040/logos/anildash?_a=BAMAMiWQ0","url":"https://daily.dev/sources/anildash"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/launch-it-3-times-rpfcoeoqb","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"startup,product-management","timeRequired":"PT5M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Anil Dash","item":"https://daily.dev/sources/anildash"},{"@type":"ListItem","position":3,"name":"Launch it 3 times"}]} ```