--- title: Leader Spotlight: Evoking the right feelings in-store... description: The Director of Marketing and Ecommerce at Sugarfina discusses the importance of maintaining a consistent experience in-store and online, the success of the... canonical: https://daily.dev/posts/leader-spotlight-evoking-the-right-feelings-in-store-and-online-with-payton-white-sdvfful1z twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Leader Spotlight: Evoking the right feelings in-store and online, with Payton White | daily.dev og:description: The Director of Marketing and Ecommerce at Sugarfina discusses the importance of maintaining a consistent experience in-store and online, the success of the... og:url: https://daily.dev/posts/leader-spotlight-evoking-the-right-feelings-in-store-and-online-with-payton-white-sdvfful1z og:image: https://api.daily.dev/og/posts/SDVffuL1z.png og:image:alt: Leader Spotlight: Evoking the right feelings in-store and online, with Payton White og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Leader Spotlight: Evoking the right feelings in-store and online, with Payton White **[LogRocket](https://daily.dev/sources/logrocket)** · 10 min read · 1 upvotes · 0 comments ## Summary The Director of Marketing and Ecommerce at Sugarfina discusses the importance of maintaining a consistent experience in-store and online, the success of the 2024 Lunar New Year collection, and the significance of SEO in growing an online presence. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#marketing](https://daily.dev/tags/marketing), [#ecommerce](https://daily.dev/tags/ecommerce) [View this post on daily.dev](https://daily.dev/posts/leader-spotlight-evoking-the-right-feelings-in-store-and-online-with-payton-white-sdvfful1z) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Leader Spotlight: Evoking the right feelings in-store and online, with Payton White","url":"https://daily.dev/posts/leader-spotlight-evoking-the-right-feelings-in-store-and-online-with-payton-white-sdvfful1z","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/leader-spotlight-evoking-the-right-feelings-in-store-and-online-with-payton-white-sdvfful1z"},"datePublished":"2024-05-07T08:52:22.314Z","dateModified":"2024-05-09T08:22:04.995Z","description":"The Director of Marketing and Ecommerce at Sugarfina discusses the importance of maintaining a consistent experience in-store and online, the success of the...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/d813b5351ea41e5309954127cccb05db?_a=AQAEuiZ","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/d813b5351ea41e5309954127cccb05db?_a=AQAEuiZ","isAccessibleForFree":true,"articleSection":"LogRocket","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"LogRocket","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/logrocket","url":"https://daily.dev/sources/logrocket"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/leader-spotlight-evoking-the-right-feelings-in-store-and-online-with-payton-white-sdvfful1z","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"marketing,ecommerce","timeRequired":"PT10M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"LogRocket","item":"https://daily.dev/sources/logrocket"},{"@type":"ListItem","position":3,"name":"Leader Spotlight: Evoking the right feelings in-store and online, with Payton White"}]} ```