Lovable says it has hit $500M in annualized revenue, with 1 million new projects a week

Lovable, the European vibe coding startup, has surpassed $500M in annualized run-rate revenue and reports 1 million new projects created per week, with over 50 million total projects built on the platform. Users are primarily non-technical founders, designers, and salespeople building monetizable software and internal tools like CRMs and HR platforms. The piece raises questions about long-term viability, noting that the real challenge isn't building software but maintaining it as dependencies and infrastructure shift — and whether low project abandonment rates will validate the so-called 'SaaSpocalypse' narrative.