--- title: Majority of CEOs report zero payoff from AI splurge description: A PwC survey of 4,454 CEOs reveals that 56% report seeing neither increased revenue nor decreased costs from AI investments, despite massive spending. Only 12%... canonical: https://daily.dev/posts/majority-of-ceos-report-zero-payoff-from-ai-splurge-kov24dv15 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Majority of CEOs report zero payoff from AI splurge | daily.dev og:description: A PwC survey of 4,454 CEOs reveals that 56% report seeing neither increased revenue nor decreased costs from AI investments, despite massive spending. Only 12%... og:url: https://daily.dev/posts/majority-of-ceos-report-zero-payoff-from-ai-splurge-kov24dv15 og:image: https://api.daily.dev/og/posts/Kov24DV15.png og:image:alt: Majority of CEOs report zero payoff from AI splurge og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Majority of CEOs report zero payoff from AI splurge **[The Register](https://daily.dev/sources/theregister)** · 3 min read · 0 upvotes · 0 comments ## Summary A PwC survey of 4,454 CEOs reveals that 56% report seeing neither increased revenue nor decreased costs from AI investments, despite massive spending. Only 12% experienced both lower costs and higher revenue. AI adoption remains limited even in top use cases like demand generation (22%), support services (20%), and product development (19%). This aligns with previous research showing only 5% of enterprises successfully implementing AI at scale and 14% of workers using generative AI daily. CEO confidence has hit a five-year low at 30%, driven by geopolitical risks, cyber threats, and uncertainty about AI benefits. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#ai](https://daily.dev/tags/ai), [#machine-learning](https://daily.dev/tags/machine-learning), [#business](https://daily.dev/tags/business) [View this post on daily.dev](https://daily.dev/posts/majority-of-ceos-report-zero-payoff-from-ai-splurge-kov24dv15) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Majority of CEOs report zero payoff from AI splurge","url":"https://daily.dev/posts/majority-of-ceos-report-zero-payoff-from-ai-splurge-kov24dv15","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/majority-of-ceos-report-zero-payoff-from-ai-splurge-kov24dv15"},"datePublished":"2026-01-20T18:48:57.293Z","dateModified":"2026-02-27T20:20:58.706Z","description":"A PwC survey of 4,454 CEOs reveals that 56% report seeing neither increased revenue nor decreased costs from AI investments, despite massive spending. Only 12%...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6fa0798910e82a4aae27087fe85a376b?_a=AQAEulh","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6fa0798910e82a4aae27087fe85a376b?_a=AQAEulh","isAccessibleForFree":true,"articleSection":"The Register","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Register","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/66aa2113fdad463992ffcbf0e8963fda","url":"https://daily.dev/sources/theregister"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/majority-of-ceos-report-zero-payoff-from-ai-splurge-kov24dv15","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ai,machine-learning,business","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Register","item":"https://daily.dev/sources/theregister"},{"@type":"ListItem","position":3,"name":"Majority of CEOs report zero payoff from AI splurge"}]} ```