--- title: "Managing Ad Packages: How We Replaced Hardcoded Integrations with a Dynamic Architecture and a Back Office" url: https://daily.dev/posts/managing-ad-packages-how-we-replaced-hardcoded-integrations-with-a-dynamic-architecture-and-a-back--kie54ozvm source_url: https://medium.com/trendyol-tech/managing-ad-packages-how-we-replaced-hardcoded-integrations-with-a-dynamic-architecture-and-a-back-d78782508654 type: article source: "Trendyol Tech" published: 2026-03-24T06:59:10.544Z updated: 2026-03-24T06:59:38.570Z tags: ["career", "backend", "postgresql"] reading_time: 8 upvotes: 2 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Managing Ad Packages: How We Replaced Hardcoded Integrations with a Dynamic Architecture and a Back Office **[Trendyol Tech](https://daily.dev/sources/trendyoltech)** · 8 min read · 2 upvotes · 0 comments ## Summary Trendyol's engineering team replaced a manual, hardcoded ad package integration process with a dynamic, data-driven architecture. The core change was migrating from a NoSQL document store to a normalized PostgreSQL schema with entities for Assets, Asset Types, Units, Packages, Details, Business Rules, Prices, and Quotas. This allowed new ad solutions to be added by inserting database rows rather than writing code. A Back Office application was built on top so business teams could independently create, configure, publish, and manage ad packages without opening developer tickets. The result was faster campaign launches, reduced engineering overhead, and team autonomy on both sides. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Scaling AI-Driven Marketing Processes with PostgreSQL](https://daily.dev/posts/scaling-ai-driven-marketing-processes-with-postgresql-xch1znvbu) · CYBERTEC PostgreSQL · 0 upvotes · 0 comments - [Headless Commerce Architecture: Building Modern Retail Media Platforms](https://daily.dev/posts/headless-commerce-architecture-building-modern-retail-media-platforms-tuxti3irw) · Netguru · 0 upvotes · 0 comments - [How Yelp Built a Back-Testing Engine for Safer, Smarter Ad Budget Allocation](https://daily.dev/posts/how-yelp-built-a-back-testing-engine-for-safer-smarter-ad-budget-allocation-v8cgpjvzn) · Yelp Engineering · 0 upvotes · 0 comments --- Tags: [#career](https://daily.dev/tags/career), [#backend](https://daily.dev/tags/backend), [#postgresql](https://daily.dev/tags/postgresql) [View this post on daily.dev](https://daily.dev/posts/managing-ad-packages-how-we-replaced-hardcoded-integrations-with-a-dynamic-architecture-and-a-back--kie54ozvm)