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description: Developers increasingly struggle with marketing their products despite building them faster with AI. This video/course excerpt covers two core marketing...
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# Marketing for (Laravel) Devs in 2026: Earn $$$ From Your Products

**[Laravel Daily](https://daily.dev/sources/laraveldaily)** · 18 min read · 1 upvotes · 0 comments

## Summary

Developers increasingly struggle with marketing their products despite building them faster with AI. This video/course excerpt covers two core marketing strategies for developer-founders: building a long-term personal brand (using examples like Nuno Maduro and Aaron Francis from the Laravel community) and generating content ideas by focusing on customer problems and outcomes rather than product features. Practical tips include using AI tools like ChatGPT to brainstorm post ideas, preferring short demo videos over static images or AI-generated visuals, and posting natively on social platforms rather than sharing external links. The author also promotes a full 7-video marketing course and offers personal marketing consulting services.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.youtube.com/watch?v=6JLW_n1NV4Y>

## Questions this post answers

### Why don't links to my website convert well when I post them on Twitter or LinkedIn?

Social platforms algorithmically demote posts containing external links because they want users to stay on the platform rather than click away. This isn't a broken algorithm punishing creators; it's the platform optimizing for what keeps viewers engaged in-app. The fix is to hook attention natively first, with video or a strong first sentence, before ever asking someone to click elsewhere.

_Anyone building an audience around their own product weighs native content against outbound links, a tradeoff daily.dev readers debate often._

### What type of content format converts best for promoting a product on social media?

Video outperforms text and static images for product marketing, since viewers can see the product in action, such as a before-and-after demo. A screencast with background music or no sound, showing the product working, tends to drive strong engagement, while overly polished or obviously AI-generated images tend to feel cringe and convert poorly.

_Developers deciding how to showcase a side project often compare content formats before committing time, a question daily.dev readers explore too._

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---

Tags: [#laravel](https://daily.dev/tags/laravel), [#marketing](https://daily.dev/tags/marketing), [#content-creation](https://daily.dev/tags/content-creation), [#personal-branding](https://daily.dev/tags/personal-branding)

[View this post on daily.dev](https://daily.dev/posts/marketing-for-laravel-devs-in-2026-earn-from-your-products-rmsfoysvh)

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