--- title: Massive changes coming to Amazon Prime Video | daily.dev description: Jeff Bezos is personally driving a major overhaul of Amazon Prime Video, internally codenamed 'Lighthouse', to put AI front and centre for its 200+ million... canonical: https://daily.dev/posts/massive-changes-coming-to-amazon-prime-video-osgmsauod twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Massive changes coming to Amazon Prime Video | daily.dev og:description: Jeff Bezos is personally driving a major overhaul of Amazon Prime Video, internally codenamed 'Lighthouse', to put AI front and centre for its 200+ million... og:url: https://daily.dev/posts/massive-changes-coming-to-amazon-prime-video-osgmsauod og:image: https://api.daily.dev/og/posts/OSGmsAuOD.png og:image:alt: Massive changes coming to Amazon Prime Video og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Massive changes coming to Amazon Prime Video **[TechCentral](https://daily.dev/sources/techcentral)** · 5 min read · 1 upvotes · 0 comments ## Summary Jeff Bezos is personally driving a major overhaul of Amazon Prime Video, internally codenamed 'Lighthouse', to put AI front and centre for its 200+ million users. The project includes AI-driven content recommendations, a redesigned homepage with personalised viewing tiles, and potential integration of the Alexa voice assistant into search. The initiative is part of Amazon's broader push to elevate its AI profile amid competition from OpenAI and Anthropic, backed by $200 billion in capital expenditure this year. Early testing is underway, though final designs remain unsettled and could change based on user feedback. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Amazon makes it easier to buy what you see on Prime Video](https://daily.dev/posts/amazon-makes-it-easier-to-buy-what-you-see-on-prime-video-s6mceemwy) · TechCrunch · 0 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#amazon](https://daily.dev/tags/amazon), [#alexa](https://daily.dev/tags/alexa), [#recommendation-systems](https://daily.dev/tags/recommendation-systems) [View this post on daily.dev](https://daily.dev/posts/massive-changes-coming-to-amazon-prime-video-osgmsauod) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Massive changes coming to Amazon Prime Video","url":"https://daily.dev/posts/massive-changes-coming-to-amazon-prime-video-osgmsauod","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/massive-changes-coming-to-amazon-prime-video-osgmsauod"},"datePublished":"2026-07-23T11:57:42.128Z","dateModified":"2026-07-23T12:42:23.443Z","description":"Jeff Bezos is personally driving a major overhaul of Amazon Prime Video, internally codenamed 'Lighthouse', to put AI front and centre for its 200+ million...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/cd06b2922175498f5af82054942eee59?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/cd06b2922175498f5af82054942eee59?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCentral","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCentral","logo":"https://media.daily.dev/image/upload/s--RsqLDZrL--/f_auto/v1717745297/logos/techcentral","url":"https://daily.dev/sources/techcentral"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/massive-changes-coming-to-amazon-prime-video-osgmsauod","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ai,amazon,alexa,recommendation-systems","timeRequired":"PT5M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCentral","item":"https://daily.dev/sources/techcentral"},{"@type":"ListItem","position":3,"name":"Massive changes coming to Amazon Prime Video"}]} ```