--- title: Medium | daily.dev description: A guide to App Store Optimization (ASO) for app founders, covering why most get it wrong, the five core pillars (keyword research, metadata, visual assets,... canonical: https://daily.dev/posts/medium-ox138aq0d twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Medium | daily.dev og:description: A guide to App Store Optimization (ASO) for app founders, covering why most get it wrong, the five core pillars (keyword research, metadata, visual assets,... og:url: https://daily.dev/posts/medium-ox138aq0d og:image: https://api.daily.dev/og/posts/ox138aQ0D.png og:image:alt: Medium og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Medium **[Medium](https://daily.dev/sources/medium_js)** · 9 min read · 0 upvotes · 0 comments ## Summary A guide to App Store Optimization (ASO) for app founders, covering why most get it wrong, the five core pillars (keyword research, metadata, visual assets, ratings management, and localization), how ASO differs from paid app store advertising, and how to evaluate ASO service providers. Key insights include the importance of behavioral signals like retention and uninstall rates alongside metadata, platform-specific strategies for iOS vs. Android, and common mistakes such as one-time optimization and ignoring review management. The post also promotes IPH Technologies' ASO services. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [ASO Skills: ASO in Your AI Workflow](https://daily.dev/posts/aso-skills-aso-in-your-ai-workflow-zqxwnnd6l) · Expo Blog · 0 upvotes · 0 comments - [From ASO Ninja to AppASO: Why We Decided to Build Our Own ASO Platform](https://daily.dev/posts/from-aso-ninja-to-appaso-why-we-decided-to-build-our-own-aso-platform-umjcxjsr2) · Medium · 0 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/medium-ox138aq0d) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Medium","url":"https://daily.dev/posts/medium-ox138aq0d","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/medium-ox138aq0d"},"datePublished":"2026-07-25T07:32:45.373Z","dateModified":"2026-07-25T07:35:52.137Z","description":"A guide to App Store Optimization (ASO) for app founders, covering why most get it wrong, the five core pillars (keyword research, metadata, visual assets,...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/34822c749c8e9b411c476b7010ef86d0?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/34822c749c8e9b411c476b7010ef86d0?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Medium","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Medium","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/medium","url":"https://daily.dev/sources/medium_js"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/medium-ox138aq0d","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"","timeRequired":"PT9M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Medium","item":"https://daily.dev/sources/medium_js"},{"@type":"ListItem","position":3,"name":"Medium"}]} ```