--- title: Meta could face further squeeze on surveillance ads... description: An influential advisor to the Court of Justice of the EU has affirmed that the EU's privacy laws impose limits on how long personal data can be used for... canonical: https://daily.dev/posts/meta-could-face-further-squeeze-on-surveillance-ads-model-in-eu-fsiyzdalf twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Meta could face further squeeze on surveillance ads model in EU | daily.dev og:description: An influential advisor to the Court of Justice of the EU has affirmed that the EU's privacy laws impose limits on how long personal data can be used for... og:url: https://daily.dev/posts/meta-could-face-further-squeeze-on-surveillance-ads-model-in-eu-fsiyzdalf og:image: https://api.daily.dev/og/posts/fSiYZDALF.png og:image:alt: Meta could face further squeeze on surveillance ads model in EU og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Meta could face further squeeze on surveillance ads model in EU **[TechCrunch](https://daily.dev/sources/tc)** · 6 min read · 0 upvotes · 0 comments ## Summary An influential advisor to the Court of Justice of the EU has affirmed that the EU's privacy laws impose limits on how long personal data can be used for targeted advertising, which could impact Meta's tracking ads business. The CJEU is considering legal questions related to a privacy challenge brought against Meta's adtech business. Meta relies on tracking and profiling web users for its microtargeted advertising, so legal limits on data processing and retention could have significant implications for its profitability. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#privacy](https://daily.dev/tags/privacy), [#gdpr](https://daily.dev/tags/gdpr) [View this post on daily.dev](https://daily.dev/posts/meta-could-face-further-squeeze-on-surveillance-ads-model-in-eu-fsiyzdalf) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Meta could face further squeeze on surveillance ads model in EU","url":"https://daily.dev/posts/meta-could-face-further-squeeze-on-surveillance-ads-model-in-eu-fsiyzdalf","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/meta-could-face-further-squeeze-on-surveillance-ads-model-in-eu-fsiyzdalf"},"datePublished":"2024-04-25T11:48:00.838Z","dateModified":"2024-05-09T09:23:16.455Z","description":"An influential advisor to the Court of Justice of the EU has affirmed that the EU's privacy laws impose limits on how long personal data can be used for...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/724fdee3b835bb4d9b306631c318cde6?_a=AQAEufR","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/724fdee3b835bb4d9b306631c318cde6?_a=AQAEufR","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/meta-could-face-further-squeeze-on-surveillance-ads-model-in-eu-fsiyzdalf","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"privacy,gdpr","timeRequired":"PT6M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Meta could face further squeeze on surveillance ads model in EU"}]} ```