--- title: "Meta could face further squeeze on surveillance ads model in EU" url: https://daily.dev/posts/meta-could-face-further-squeeze-on-surveillance-ads-model-in-eu-fsiyzdalf source_url: https://techcrunch.com/2024/04/25/meta-ads-data-retention-ag-opinion/ type: article source: "TechCrunch" published: 2024-04-25T11:48:00.838Z updated: 2024-05-09T09:23:16.455Z tags: ["privacy", "gdpr"] reading_time: 6 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Meta could face further squeeze on surveillance ads model in EU **[TechCrunch](https://daily.dev/sources/tc)** · 6 min read · 0 upvotes · 0 comments ## Summary An influential advisor to the Court of Justice of the EU has affirmed that the EU's privacy laws impose limits on how long personal data can be used for targeted advertising, which could impact Meta's tracking ads business. The CJEU is considering legal questions related to a privacy challenge brought against Meta's adtech business. Meta relies on tracking and profiling web users for its microtargeted advertising, so legal limits on data processing and retention could have significant implications for its profitability. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Don’t just attend KubeCon \+ CloudNativeCon, Merge Forward your experience\!](https://daily.dev/posts/don-t-just-attend-kubecon-cloudnativecon-merge-forward-your-experience--l0rpp73x8) · CNCF · 0 upvotes · 0 comments - [Announcing H2 2026 KCDs](https://daily.dev/posts/announcing-h2-2026-kcds-m96goajm1) · CNCF · 1 upvotes · 0 comments - [Two months of Open Community Groups](https://daily.dev/posts/two-months-of-open-community-groups-asf52zhbs) · CNCF · 0 upvotes · 0 comments --- Tags: [#privacy](https://daily.dev/tags/privacy), [#gdpr](https://daily.dev/tags/gdpr) [View this post on daily.dev](https://daily.dev/posts/meta-could-face-further-squeeze-on-surveillance-ads-model-in-eu-fsiyzdalf)