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# Meta debuts its Muse AI agent. Will consumers trust it?

**[TechCrunch](https://daily.dev/sources/tc)** · 6 min read · 0 upvotes · 0 comments

## Summary

Meta launched Muse, a personal AI agent that connects to users' email, calendars, payment methods, health and fitness apps, and other services to complete everyday tasks like booking travel, sending emails, and making purchases via Link by Stripe. Muse runs on Meta's own Muse Spark model inside an isolated 'Muse Secure VM' with a separate Sentinel agent for security, and is available via web, iOS, Android, and WhatsApp, with free and paid tiers ($20/month Power, $100/month Maximum). The launch comes just weeks after Meta's $18 billion multistate settlement over social media harms to children, raising questions about whether Meta has enough consumer trust given its history of FTC privacy settlements, the Cambridge Analytica scandal, and past security missteps.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/09/08/meta-debuts-its-muse-ai-agent-will-consumers-trust-it>

## Questions this post answers

### What is Meta's new Muse AI agent and what can it do?

Muse is Meta's personal AI agent, launched for U.S. users, that connects to apps like email, calendars, payments, health and fitness, smart home, dining, shopping, and music services to complete tasks. It can send emails, book travel, lower bills, fill out forms, create plans, turn recipe reels into grocery lists, and make purchases using Link by Stripe for checkout. It is powered by Meta's Muse Spark model.

_Developers tracking how AI agents integrate with everyday apps can follow platform launches like this on daily.dev._

### How much does Meta's Muse AI agent cost?

Muse is free to use, with subscription plans required as usage increases; a payment card is needed to get started even for the free tier. Two paid plans launch alongside it: Power at $20 per month and Maximum at $100 per month, both offering more usage for handing off everyday tasks, though Meta expects most users to remain on the free tier with a usage meter tracking remaining allowance.

_Anyone comparing pricing models for consumer AI agents can keep tabs on launches like Muse via daily.dev._

### How does Meta secure user data for the Muse AI agent?

Muse runs inside a dedicated, secure virtual machine called Muse Secure VM with its own browser, isolated from Meta's broader systems. A separate Sentinel agent runs on the same VM but is kept apart from Muse at the system level, and Meta claims Muse cannot see users' passwords or payment methods and does not share conversations or data with Meta's ad systems.

_Engineers weighing security tradeoffs of agentic AI tools can follow deeper technical breakdowns on daily.dev._

---

Tags: [#ai-agents](https://daily.dev/tags/ai-agents), [#data-privacy](https://daily.dev/tags/data-privacy)

[View this post on daily.dev](https://daily.dev/posts/meta-debuts-its-muse-ai-agent-will-consumers-trust-it--nuqtze2hd)

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