--- title: Meta offers EU users ad-light option in push to end... description: Meta has agreed to modify its EU "pay or consent" model by offering users a third option with fewer personalized ads. This follows an EU investigation and a... canonical: https://daily.dev/posts/meta-offers-eu-users-ad-light-option-in-push-to-end-investigation-hu2ecv2tn copyright: © 2026 Daily Dev Ltd. terms: https://daily.dev/tos/ twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Meta offers EU users ad-light option in push to end investigation | daily.dev og:description: Meta has agreed to modify its EU "pay or consent" model by offering users a third option with fewer personalized ads. This follows an EU investigation and a... og:url: https://daily.dev/posts/meta-offers-eu-users-ad-light-option-in-push-to-end-investigation-hu2ecv2tn og:image: https://api.daily.dev/og/posts/hU2ecv2Tn.png og:image:alt: Meta offers EU users ad-light option in push to end investigation og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Meta offers EU users ad-light option in push to end investigation **[Ars Technica](https://daily.dev/sources/arstechnica)** · 1 min read · 0 upvotes · 0 comments ## Summary Meta has agreed to modify its EU "pay or consent" model by offering users a third option with fewer personalized ads. This follows an EU investigation and a €200 million fine issued in April. The European Commission is now assessing these changes before potentially closing the probe, though Meta could have faced daily penalties up to 5% of worldwide revenue for non-compliance. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [EU tells Meta to dismantle Facebook and Instagram’s ‘addictive’ design or face a fine](https://daily.dev/posts/eu-tells-meta-to-dismantle-facebook-and-instagram-s-addictive-design-or-face-a-fine-oftbdaeit) · The Next Web · 5 upvotes · 2 comments - [EU threatens Meta with fines over addictive features on Facebook and Instagram](https://daily.dev/posts/eu-threatens-meta-with-fines-over-addictive-features-on-facebook-and-instagram-giyslwspo) · TechCrunch · 0 upvotes · 0 comments - [European Commission formally charges Meta](https://daily.dev/posts/european-commission-formally-charges-meta-6oanp6dcb) · The Next Web · 0 upvotes · 0 comments - [Rather than fully cracking down on scam ads, Meta worked to make them harder to find](https://daily.dev/posts/rather-than-fully-cracking-down-on-scam-ads-meta-worked-to-make-them-harder-to-find-68dmxyyvh) · Hacker News · 2 upvotes · 0 comments --- Tags: [#privacy](https://daily.dev/tags/privacy), [#advertising](https://daily.dev/tags/advertising), [#regulation](https://daily.dev/tags/regulation), [#gdpr](https://daily.dev/tags/gdpr) [View this post on daily.dev](https://daily.dev/posts/meta-offers-eu-users-ad-light-option-in-push-to-end-investigation-hu2ecv2tn) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Meta offers EU users ad-light option in push to end investigation","url":"https://daily.dev/posts/meta-offers-eu-users-ad-light-option-in-push-to-end-investigation-hu2ecv2tn","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/meta-offers-eu-users-ad-light-option-in-push-to-end-investigation-hu2ecv2tn"},"datePublished":"2025-12-08T16:12:20.286Z","dateModified":"2026-02-28T02:19:41.205Z","description":"Meta has agreed to modify its EU \"pay or consent\" model by offering users a third option with fewer personalized ads. This follows an EU investigation and a...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/03f003f27a4ea2f13a80c9a97604e6cb?_a=AQAEulh","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/03f003f27a4ea2f13a80c9a97604e6cb?_a=AQAEulh","isAccessibleForFree":true,"articleSection":"Ars Technica","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Ars Technica","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/80883e0e48a34b5ebcf93777016cb3fe","url":"https://daily.dev/sources/arstechnica"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/meta-offers-eu-users-ad-light-option-in-push-to-end-investigation-hu2ecv2tn","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"privacy,advertising,regulation,gdpr","timeRequired":"PT1M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Ars Technica","item":"https://daily.dev/sources/arstechnica"},{"@type":"ListItem","position":3,"name":"Meta offers EU users ad-light option in push to end investigation"}]} ```