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# Meta removes controversial AI feature on Instagram after backlash

**[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 0 upvotes · 0 comments

## Summary

Meta has removed a feature from its new Muse Image AI generator that allowed users to modify photos from public Instagram accounts by @-mentioning them. The feature, launched earlier this week, drew immediate backlash because it did not notify users when their photos were referenced. Meta acknowledged the feature 'missed the mark' and pulled it after criticism from users and talent agencies including CAA. The incident highlights ongoing concerns about AI tools being misused to generate non-consensual imagery on social platforms.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/07/10/meta-removes-controversial-ai-feature-on-instagram-after-backlash>

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Tags: [#social-media](https://daily.dev/tags/social-media), [#instagram](https://daily.dev/tags/instagram), [#ai-image-generation](https://daily.dev/tags/ai-image-generation)

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