Meta’s $399 Kylie Jenner glasses will talk back in her voice
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Meta has launched its own-brand smart glasses line, retiring the Ray-Ban branding it used since 2023. The lineup includes three frames: the Adventurer and Fury at $299, and the premium Starfire at $399, co-designed with Kylie Jenner. The Starfire features a narrow oval design, a decorative gem near the camera, and the option to have Meta AI speak in Jenner's voice. All three share the same core hardware — a 12MP camera, 3K video, five-microphone array, open-ear speakers, and no display — with 8+ hours battery life and IPX4 splash resistance. EssilorLuxottica continues to manufacture the frames. The move signals Meta's strategy to market smart glasses as fashion eyewear rather than gadgets, using celebrity association and lower entry pricing to reach mainstream consumers beyond early adopters.
