Meta previewed upcoming features for its Edits video editing app at an invite-only creator event, including an AI assistant and a desktop version. The AI assistant will help creators analyze Instagram performance data, brainstorm content ideas, and identify trending audio. The desktop version will offer more precise editing control and cross-device workflow syncing, putting Edits on par with rival CapCut. Features launching immediately include a Beta tab for experimental tools, expanded audience demographic insights, topic search in the Inspiration feed, and multi-version content testing. Meta reports that Edits-created content sees a 10% higher save rate and that over half of Instagram Reels viewers encounter Edits content daily.
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