--- title: Meta’s Muse hits 10M U.S. downloads in 40 days, a... description: Meta's AI companion app Muse hit 10.9 million downloads in its first 40 days, 10.2 million of them in the U.S. That makes it one of 12 apps to reach this... canonical: https://daily.dev/posts/meta-s-muse-hits-10m-u-s-downloads-in-40-days-a-milestone-reached-by-only-11-other-apps-vmnbekotk twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps | daily.dev og:description: Meta's AI companion app Muse hit 10.9 million downloads in its first 40 days, 10.2 million of them in the U.S. That makes it one of 12 apps to reach this... og:url: https://daily.dev/posts/meta-s-muse-hits-10m-u-s-downloads-in-40-days-a-milestone-reached-by-only-11-other-apps-vmnbekotk og:image: https://api.daily.dev/og/posts/VMnbeKOTK.png og:image:alt: Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps **[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments ## Summary Meta's AI companion app Muse hit 10.9 million downloads in its first 40 days, 10.2 million of them in the U.S. That makes it one of 12 apps to reach this milestone, the most recent before it being Threads in July 2023. Muse also beats rival AI apps on retention: 30% after 7 days and 23% after 14 days, versus an average of 19% and 16% for rivals. Meta has allocated 39% of its total advertising spend to market Muse in October, up from 23% last month, and daily active users hit 2.5 million on October 16. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### How does Meta's Muse app retention compare to ChatGPT, Claude, and Grok? Muse retains users better than its AI rivals. In the U.S., Muse had a 30% retention rate after 7 days and 23% after 14 days, compared to an average of 19% and 16% for ChatGPT, Claude, and Grok combined, according to Sensor Tower data. _Developers weighing AI assistant integrations can follow retention and adoption trends for tools like these on daily.dev._ ### How many downloads did Muse get compared to ChatGPT in their first 40 days? Muse had 10.2 million U.S. downloads in its first 40 days, versus 3.7 million U.S. downloads for ChatGPT in its own first 40 days. Globally, though, ChatGPT scaled faster, reaching about 15 million downloads versus Muse's 10.9 million, partly because ChatGPT launched in more markets including Japan, Brazil, and Germany, while Muse is only available in the U.S. and Canada. _Anyone tracking which AI apps are winning adoption can follow these comparisons on daily.dev._ ## Similar posts on daily.dev - [Meta’s Muse reportedly passes 3 million weekly users and 5m downloads](https://daily.dev/posts/meta-s-muse-reportedly-passes-3-million-weekly-users-and-5m-downloads-me2t3hekg) · The Next Web · 2 upvotes · 0 comments --- Tags: [#chatgpt](https://daily.dev/tags/chatgpt) [View this post on daily.dev](https://daily.dev/posts/meta-s-muse-hits-10m-u-s-downloads-in-40-days-a-milestone-reached-by-only-11-other-apps-vmnbekotk) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps","url":"https://daily.dev/posts/meta-s-muse-hits-10m-u-s-downloads-in-40-days-a-milestone-reached-by-only-11-other-apps-vmnbekotk","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/meta-s-muse-hits-10m-u-s-downloads-in-40-days-a-milestone-reached-by-only-11-other-apps-vmnbekotk"},"datePublished":"2026-10-20T17:13:10.503Z","dateModified":"2026-10-20T17:25:54.860Z","description":"Meta's AI companion app Muse hit 10.9 million downloads in its first 40 days, 10.2 million of them in the U.S. That makes it one of 12 apps to reach this...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/ff585eae853566e7e694b0a69987d9a6?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/ff585eae853566e7e694b0a69987d9a6?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/meta-s-muse-hits-10m-u-s-downloads-in-40-days-a-milestone-reached-by-only-11-other-apps-vmnbekotk","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"chatgpt","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/meta-s-muse-hits-10m-u-s-downloads-in-40-days-a-milestone-reached-by-only-11-other-apps-vmnbekotk#faq","mainEntity":[{"@type":"Question","name":"How does Meta's Muse app retention compare to ChatGPT, Claude, and Grok?","acceptedAnswer":{"@type":"Answer","text":"Muse retains users better than its AI rivals. 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