Meta has unveiled an enterprise AI agent platform at its Conversations conference in London, targeting businesses on WhatsApp, Messenger, and Instagram. The new 'business agent' can handle tasks like booking appointments, qualifying leads, closing sales, and escalating complex queries to human staff. Over a million businesses already use earlier chatbot versions. Meta is also launching a broader 'business agent platform' connected to third-party systems like Shopify and Zendesk, with enterprise-grade controls. A new internal team, Enterprise Solutions, will embed engineers with enterprise customers. The move positions Meta as a direct competitor to OpenAI, Anthropic, and Google in the enterprise AI market. The announcement comes alongside news of a recent security incident where hackers exploited a bug in Meta's AI support chatbot to access high-profile Instagram accounts.
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