Michael Lynch shares his experience running a pre-order sale on Kickstarter for his book, Refactoring English: Effective Writing for Software Developers. He aimed to raise $5,000 in pre-orders to determine if the book was worth writing. Despite facing several challenges and stalled sales, a well-timed post on Hacker News helped him exceed his goal, reaching $6,000 from 174 customers with a few hours left in the sale. Lynch emphasizes the importance of community engagement and strategic marketing to achieve pre-order success.
Table of contents
Before the pre-sale 🔗︎My underwhelming first blog post 🔗︎My secret weapon 🔗︎No longer my favorite git commit 🔗︎Unsuccessfully begging for sponsorships from companies 🔗︎What if I outright pander to Hacker News? 🔗︎Finally, a bit of Hacker News success 🔗︎The miraculous comeback 🔗︎I get to write my book! 🔗︎Links 🔗︎13 Impressions