--- title: Netflix could be planning ‘always-on’ live TV channels description: Netflix is reportedly exploring the launch of always-on live TV channels that stream content 24/7, according to The Wall Street Journal. The move would put... canonical: https://daily.dev/posts/netflix-could-be-planning-always-on-live-tv-channels-qsfplhijz twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Netflix could be planning ‘always-on’ live TV channels | daily.dev og:description: Netflix is reportedly exploring the launch of always-on live TV channels that stream content 24/7, according to The Wall Street Journal. The move would put... og:url: https://daily.dev/posts/netflix-could-be-planning-always-on-live-tv-channels-qsfplhijz og:image: https://api.daily.dev/og/posts/QsfPLHiJZ.png og:image:alt: Netflix could be planning ‘always-on’ live TV channels og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Netflix could be planning ‘always-on’ live TV channels **[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 0 upvotes · 0 comments ## Summary Netflix is reportedly exploring the launch of always-on live TV channels that stream content 24/7, according to The Wall Street Journal. The move would put Netflix in more direct competition with free ad-supported services like Pluto TV and Tubi, while also boosting its advertising business since live programming limits ad-skipping. Netflix is also reportedly exploring content bundles with partners such as Peacock. These plans come amid slowing viewer engagement, declining audience retention between seasons, and a drop in Netflix's share of total TV viewing to 7.8% in April per Nielsen. The company has also been experimenting with short-form video, video podcasts, a kids gaming app, and is reportedly in talks to acquire Letterboxd. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Netflix may add always-on channels. 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