--- title: Netflix may add always-on channels. That's just cable. description: Netflix executives have reportedly discussed adding always-on, genre-based live channels and bundling rival streaming services like Peacock as billed add-ons... canonical: https://daily.dev/posts/netflix-may-add-always-on-channels-that-s-just-cable--gtzg5zkme twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Netflix may add always-on channels. That's just cable. | daily.dev og:description: Netflix executives have reportedly discussed adding always-on, genre-based live channels and bundling rival streaming services like Peacock as billed add-ons... og:url: https://daily.dev/posts/netflix-may-add-always-on-channels-that-s-just-cable--gtzg5zkme og:image: https://api.daily.dev/og/posts/gtzG5ZkMe.png og:image:alt: Netflix may add always-on channels. That's just cable. og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Netflix may add always-on channels. That's just cable. **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary Netflix executives have reportedly discussed adding always-on, genre-based live channels and bundling rival streaming services like Peacock as billed add-ons within its app. Neither feature is confirmed — both remain internal discussions. The move would effectively recreate the cable TV model Netflix disrupted, addressing decision fatigue and capturing unskippable ad inventory. Free ad-supported rivals like Pluto TV and Tubi have already captured casual linear viewing, putting pressure on Netflix. The piece notes the awkward timing given Netflix is defending a lawsuit alleging addictive design, and reflects on the irony that giving viewers control may not have been what most viewers actually wanted. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Netflix could be planning ‘always-on’ live TV channels](https://daily.dev/posts/netflix-could-be-planning-always-on-live-tv-channels-qsfplhijz) · TechCrunch · 0 upvotes · 0 comments - [4 affordable streaming services that finally replaced Netflix for me](https://daily.dev/posts/4-affordable-streaming-services-that-finally-replaced-netflix-for-me-shkzopvql) · XDA Developers · 0 upvotes · 0 comments - [Disney to Allow Ads on All Subscription Plans](https://daily.dev/posts/disney-to-allow-ads-on-all-subscription-plans-dvefddszl) · 80 LEVEL · 0 upvotes · 0 comments --- Tags: [#netflix](https://daily.dev/tags/netflix), [#advertising](https://daily.dev/tags/advertising) [View this post on daily.dev](https://daily.dev/posts/netflix-may-add-always-on-channels-that-s-just-cable--gtzg5zkme) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Netflix may add always-on channels. 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