--- title: Netflix’s ad tier hits 40 million users | daily.dev description: Netflix's ad-supported tier now has 40 million monthly users globally, up from 23 million earlier in the year. It took six months for the option to hit 5... canonical: https://daily.dev/posts/netflix-s-ad-tier-hits-40-million-users-bmxlr5kn8 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Netflix’s ad tier hits 40 million users | daily.dev og:description: Netflix's ad-supported tier now has 40 million monthly users globally, up from 23 million earlier in the year. It took six months for the option to hit 5... og:url: https://daily.dev/posts/netflix-s-ad-tier-hits-40-million-users-bmxlr5kn8 og:image: https://api.daily.dev/og/posts/bmxLR5kN8.png og:image:alt: Netflix’s ad tier hits 40 million users og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Netflix’s ad tier hits 40 million users **[The Verge](https://daily.dev/sources/theverge)** · 1 min read · 0 upvotes · 0 comments ## Summary Netflix's ad-supported tier now has 40 million monthly users globally, up from 23 million earlier in the year. It took six months for the option to hit 5 million users after it launched in 2022. Netflix is planning to launch an in-house advertising technology platform and has added Google, The Trade Desk, and Magnite to its list of advertising technology and sales partners. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#netflix](https://daily.dev/tags/netflix), [#advertising](https://daily.dev/tags/advertising) [View this post on daily.dev](https://daily.dev/posts/netflix-s-ad-tier-hits-40-million-users-bmxlr5kn8) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Netflix’s ad tier hits 40 million users","url":"https://daily.dev/posts/netflix-s-ad-tier-hits-40-million-users-bmxlr5kn8","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/netflix-s-ad-tier-hits-40-million-users-bmxlr5kn8"},"datePublished":"2024-05-15T19:15:36.507Z","dateModified":"2024-05-15T19:15:35.884Z","description":"Netflix's ad-supported tier now has 40 million monthly users globally, up from 23 million earlier in the year. It took six months for the option to hit 5...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/897710f881116dfc31ad5bd712c57f03?_a=AQAEuiZ","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/897710f881116dfc31ad5bd712c57f03?_a=AQAEuiZ","isAccessibleForFree":true,"articleSection":"The Verge","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Verge","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/eacb57b3570d4f04b1f0dc8f834d8135","url":"https://daily.dev/sources/theverge"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/netflix-s-ad-tier-hits-40-million-users-bmxlr5kn8","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"netflix,advertising","timeRequired":"PT1M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Verge","item":"https://daily.dev/sources/theverge"},{"@type":"ListItem","position":3,"name":"Netflix’s ad tier hits 40 million users"}]} ```