--- title: Netflix to take on Google and Amazon by building its own... description: Netflix is launching its own advertising technology platform, allowing it to take full control of its advertising future. The move will empower Netflix to... canonical: https://daily.dev/posts/netflix-to-take-on-google-and-amazon-by-building-its-own-ad-server-zsbi9k7ze twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Netflix to take on Google and Amazon by building its own ad server | daily.dev og:description: Netflix is launching its own advertising technology platform, allowing it to take full control of its advertising future. The move will empower Netflix to... og:url: https://daily.dev/posts/netflix-to-take-on-google-and-amazon-by-building-its-own-ad-server-zsbi9k7ze og:image: https://api.daily.dev/og/posts/ZSBi9k7Ze.png og:image:alt: Netflix to take on Google and Amazon by building its own ad server og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Netflix to take on Google and Amazon by building its own ad server **[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 1 upvotes · 0 comments ## Summary Netflix is launching its own advertising technology platform, allowing it to take full control of its advertising future. The move will empower Netflix to create targeted and personalized ad experiences for its massive user base. The company plans to experiment with "episodic" campaigns that tell a story through a series of ads. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#netflix](https://daily.dev/tags/netflix), [#advertising](https://daily.dev/tags/advertising) [View this post on daily.dev](https://daily.dev/posts/netflix-to-take-on-google-and-amazon-by-building-its-own-ad-server-zsbi9k7ze) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Netflix to take on Google and Amazon by building its own ad server","url":"https://daily.dev/posts/netflix-to-take-on-google-and-amazon-by-building-its-own-ad-server-zsbi9k7ze","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/netflix-to-take-on-google-and-amazon-by-building-its-own-ad-server-zsbi9k7ze"},"datePublished":"2024-05-15T19:22:39.637Z","dateModified":"2024-05-15T19:22:38.147Z","description":"Netflix is launching its own advertising technology platform, allowing it to take full control of its advertising future. The move will empower Netflix to...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/89ebbc7b92d7f5c32051547dfa7cb1b7?_a=AQAEuiZ","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/89ebbc7b92d7f5c32051547dfa7cb1b7?_a=AQAEuiZ","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/netflix-to-take-on-google-and-amazon-by-building-its-own-ad-server-zsbi9k7ze","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"netflix,advertising","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Netflix to take on Google and Amazon by building its own ad server"}]} ```