--- title: "Netflix to take on Google and Amazon by building its own ad server" url: https://daily.dev/posts/netflix-to-take-on-google-and-amazon-by-building-its-own-ad-server-zsbi9k7ze source_url: https://techcrunch.com/2024/05/15/netflix-in-house-advertising-technology-platform/ type: article source: "TechCrunch" published: 2024-05-15T19:22:39.637Z updated: 2024-05-15T19:22:38.147Z tags: ["netflix", "advertising"] reading_time: 2 upvotes: 1 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Netflix to take on Google and Amazon by building its own ad server **[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 1 upvotes · 0 comments ## Summary Netflix is launching its own advertising technology platform, allowing it to take full control of its advertising future. The move will empower Netflix to create targeted and personalized ad experiences for its massive user base. The company plans to experiment with "episodic" campaigns that tell a story through a series of ads. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Don’t just attend KubeCon \+ CloudNativeCon, Merge Forward your experience\!](https://daily.dev/posts/don-t-just-attend-kubecon-cloudnativecon-merge-forward-your-experience--l0rpp73x8) · CNCF · 0 upvotes · 0 comments - [Announcing H2 2026 KCDs](https://daily.dev/posts/announcing-h2-2026-kcds-m96goajm1) · CNCF · 1 upvotes · 0 comments - [Two months of Open Community Groups](https://daily.dev/posts/two-months-of-open-community-groups-asf52zhbs) · CNCF · 0 upvotes · 0 comments --- Tags: [#netflix](https://daily.dev/tags/netflix), [#advertising](https://daily.dev/tags/advertising) [View this post on daily.dev](https://daily.dev/posts/netflix-to-take-on-google-and-amazon-by-building-its-own-ad-server-zsbi9k7ze)