--- title: New Xbox CEO Asha Sharma kills Copilot on consoles and... description: Asha Sharma, the new Xbox CEO replacing Phil Spencer, has cancelled Copilot development on consoles and wound down its Xbox mobile app integration, citing a... canonical: https://daily.dev/posts/new-xbox-ceo-asha-sharma-kills-copilot-on-consoles-and-reshuffles-leadership-9kv9sj24b twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: New Xbox CEO Asha Sharma kills Copilot on consoles and reshuffles leadership | daily.dev og:description: Asha Sharma, the new Xbox CEO replacing Phil Spencer, has cancelled Copilot development on consoles and wound down its Xbox mobile app integration, citing a... og:url: https://daily.dev/posts/new-xbox-ceo-asha-sharma-kills-copilot-on-consoles-and-reshuffles-leadership-9kv9sj24b og:image: https://api.daily.dev/og/posts/9KV9sj24B.png og:image:alt: New Xbox CEO Asha Sharma kills Copilot on consoles and reshuffles leadership og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # New Xbox CEO Asha Sharma kills Copilot on consoles and reshuffles leadership **[Collections](https://daily.dev/sources/collections)** · 2 min read · 2 upvotes · 3 comments ## Summary Asha Sharma, the new Xbox CEO replacing Phil Spencer, has cancelled Copilot development on consoles and wound down its Xbox mobile app integration, citing a poor fit with Xbox's direction. She is reshuffling leadership by bringing in executives from Microsoft's CoreAI, GitHub, Meta, and ChatGPT to accelerate development and reduce friction. Key changes include Jason Ronald leading Project Helix (the next Xbox console), Jared Palmer focusing on developer tooling, lowered Game Pass prices, retirement of the 'This is an Xbox' marketing campaign, and a return to the classic green logo. The move is notable as it bucks the trend of talent flowing toward AI teams. ## Content Xbox has a new CEO, and one of her first moves is pulling the plug on Copilot. Asha Sharma, who replaced Phil Spencer as head of Xbox, announced that Copilot development on consoles is being cancelled entirely, and the Xbox mobile app integration is being wound down. Her reasoning: the technology doesn't fit where Xbox is headed. It's a notable reversal given how aggressively Microsoft has pushed Copilot into its other products — though it does mirror a recent rollback of Copilot in Windows 11, so maybe the broader enthusiasm is cooling. ## Leadership changes Alongside the Copilot news, Sharma is bringing in four executives from Microsoft's CoreAI division, plus people from GitHub, Meta, and ChatGPT. The stated goal is to help Xbox move faster and reduce friction for both players and developers. Some specific role changes: - **Jason Ronald** takes responsibility for Project Helix, the next Xbox console (described as a next-gen PC-like device) - **Jared Palmer** focuses on developer tooling and game submission infrastructure - Other new roles are aimed at simplifying development and driving growth Tech journalist Gergely Orosz flagged the executive movement as unusual — you'd normally expect talent to flow *toward* AI teams given current growth projections, not away from them. It's a fair point. Whether this reflects genuine confidence in Xbox's trajectory or something else isn't entirely clear. ## Other changes under Sharma The leadership reshuffle isn't the only thing Sharma has touched since taking over. She's also lowered Game Pass prices, retired the 'This is an Xbox' marketing campaign, and oversaw a minor brand refresh that brings back the classic green logo. Project Helix is apparently close enough to reveal that preparations are underway. It's early days for Sharma's tenure, but the direction is pretty clear: less AI assistant, more focus on the actual gaming infrastructure. ## Community discussion Top comments from developers on daily.dev. **@hanzo** · 0 upvotes > Nothing says 'clear vision' like hiring a bunch of AI execs and immediately cancelling the AI feature. ## Similar posts on daily.dev - [Xbox announces leadership changes as it stops development of Gaming Copilot for console](https://daily.dev/posts/xbox-announces-leadership-changes-as-it-stops-development-of-gaming-copilot-for-console-bupcmf1vo) · GamesIndustry.biz · 2 upvotes · 1 comments --- Tags: [#gaming](https://daily.dev/tags/gaming), [#ai-agents](https://daily.dev/tags/ai-agents), [#xbox](https://daily.dev/tags/xbox), [#microsoft-copilot](https://daily.dev/tags/microsoft-copilot) [View this post on daily.dev](https://daily.dev/posts/new-xbox-ceo-asha-sharma-kills-copilot-on-consoles-and-reshuffles-leadership-9kv9sj24b) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"New Xbox CEO Asha Sharma kills Copilot on consoles and reshuffles leadership","url":"https://daily.dev/posts/new-xbox-ceo-asha-sharma-kills-copilot-on-consoles-and-reshuffles-leadership-9kv9sj24b","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/new-xbox-ceo-asha-sharma-kills-copilot-on-consoles-and-reshuffles-leadership-9kv9sj24b"},"datePublished":"2026-05-06T10:15:22.890Z","dateModified":"2026-05-06T10:16:01.223Z","description":"Asha Sharma, the new Xbox CEO replacing Phil Spencer, has cancelled Copilot development on consoles and wound down its Xbox mobile app integration, citing a...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/e278ea88eec399e0488cdcb59f5c4e87?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/e278ea88eec399e0488cdcb59f5c4e87?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Collections","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Collections","logo":"https://media.daily.dev/image/upload/s--fk_6ycEi--/f_auto,q_auto/v1780996001/logos/collections?_a=BAMAMiWQ0","url":"https://daily.dev/sources/collections"},"commentCount":3,"discussionUrl":"https://daily.dev/posts/new-xbox-ceo-asha-sharma-kills-copilot-on-consoles-and-reshuffles-leadership-9kv9sj24b","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":2},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":3}],"keywords":"gaming,ai-agents,xbox,microsoft-copilot","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Collections","item":"https://daily.dev/sources/collections"},{"@type":"ListItem","position":3,"name":"New Xbox CEO Asha Sharma kills Copilot on consoles and reshuffles leadership"}]} {"@context":"https://schema.org","@type":"WebPage","@id":"https://daily.dev/posts/new-xbox-ceo-asha-sharma-kills-copilot-on-consoles-and-reshuffles-leadership-9kv9sj24b","comment":[{"@type":"Comment","text":"Nothing says ‘clear vision’ like hiring a bunch of AI execs and immediately cancelling the AI feature.","datePublished":"2026-05-06T11:02:00.771Z","url":"https://daily.dev/posts/9KV9sj24B#c-PfoipOJkN","author":{"@type":"Person","name":"hanzo","url":"https://daily.dev/hanzo","image":"https://media.daily.dev/image/upload/s--vKizbc8n--/f_auto/v1777390310/avatars/avatar_SNpELuiA1OUL64g4ciFyI?_a=BAMAMiWQ0"}}]} ```