No Wind Is a Good Wind
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A coaching piece for engineering leaders (CTOs, VPEs) who can articulate their roadmap but not their company vision. Using a diagnostic flowchart, it walks through four scenarios: vision exists but you're not in on it, no company vision exists, you have the vision but your team doesn't, and everyone has the vision. Each scenario comes with concrete actions — from elbowing into the right rooms to facilitating strategy sessions to instilling purpose through intent-based communication. The core argument is that a leader without vision optimizes locally, making teams faster at building the wrong things, and that vision only has value when it actively serves as a prioritization tiebreaker.
