--- title: notes on youtube and devrel | daily.dev description: Practical tips for DevRel professionals using YouTube as a channel to promote developer tools. Covers thumbnail and title strategy, the importance of... canonical: https://daily.dev/posts/notes-on-youtube-and-devrel-93iazccrv twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: notes on youtube and devrel | daily.dev og:description: Practical tips for DevRel professionals using YouTube as a channel to promote developer tools. Covers thumbnail and title strategy, the importance of... og:url: https://daily.dev/posts/notes-on-youtube-and-devrel-93iazccrv og:image: https://api.daily.dev/og/posts/93iAZCCRV.png og:image:alt: notes on youtube and devrel og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # notes on youtube and devrel **[Vincent D. Warmerdam](https://daily.dev/sources/koaning)** · 4 min read · 0 upvotes · 0 comments ## Summary Practical tips for DevRel professionals using YouTube as a channel to promote developer tools. Covers thumbnail and title strategy, the importance of storytelling over hooks, short-form vs long-form content tradeoffs, why subscriber counts matter less than watch time, how to avoid being misled by vanity metrics like views, and the value of showing code in action rather than just describing features. Based on experience growing the marimo YouTube channel to 1.5M views and 10K subscribers in one year. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#devrel](https://daily.dev/tags/devrel), [#video-production](https://daily.dev/tags/video-production) [View this post on daily.dev](https://daily.dev/posts/notes-on-youtube-and-devrel-93iazccrv) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"notes on youtube and devrel","url":"https://daily.dev/posts/notes-on-youtube-and-devrel-93iazccrv","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/notes-on-youtube-and-devrel-93iazccrv"},"datePublished":"2026-04-20T13:18:57.810Z","dateModified":"2026-04-20T13:22:51.437Z","description":"Practical tips for DevRel professionals using YouTube as a channel to promote developer tools. Covers thumbnail and title strategy, the importance of...","image":"https://media.daily.dev/image/upload/s--OHB84bZF--/f_auto/v1722860399/public/Placeholder%2010","thumbnailUrl":"https://media.daily.dev/image/upload/s--OHB84bZF--/f_auto/v1722860399/public/Placeholder%2010","isAccessibleForFree":true,"articleSection":"Vincent D. Warmerdam","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Vincent D. Warmerdam","logo":"https://media.daily.dev/image/upload/s--r1vuGNlQ--/f_auto/v1752592623/logos/koaning","url":"https://daily.dev/sources/koaning"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/notes-on-youtube-and-devrel-93iazccrv","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"devrel,video-production","timeRequired":"PT4M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Vincent D. Warmerdam","item":"https://daily.dev/sources/koaning"},{"@type":"ListItem","position":3,"name":"notes on youtube and devrel"}]} ```