--- title: Now Luna is integrated into Prime Video, Amazon sees... description: Amazon is integrating its Luna cloud gaming service into Prime Video, giving hundreds of millions of Prime subscribers direct access to games. Jeff Gattis,... canonical: https://daily.dev/posts/now-luna-is-integrated-into-prime-video-amazon-sees-potential-for-gaming-to-expand-beyond-pc-and-co-u1chb14pc twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Now Luna is integrated into Prime Video, Amazon sees potential for gaming to expand beyond PC and console: "That pie isn't really growing" | daily.dev og:description: Amazon is integrating its Luna cloud gaming service into Prime Video, giving hundreds of millions of Prime subscribers direct access to games. Jeff Gattis,... og:url: https://daily.dev/posts/now-luna-is-integrated-into-prime-video-amazon-sees-potential-for-gaming-to-expand-beyond-pc-and-co-u1chb14pc og:image: https://api.daily.dev/og/posts/u1CHB14PC.png og:image:alt: Now Luna is integrated into Prime Video, Amazon sees potential for gaming to expand beyond PC and console: "That pie isn't really growing" og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Now Luna is integrated into Prime Video, Amazon sees potential for gaming to expand beyond PC and console: "That pie isn't really growing" **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 11 min read · 0 upvotes · 0 comments ## Summary Amazon is integrating its Luna cloud gaming service into Prime Video, giving hundreds of millions of Prime subscribers direct access to games. Jeff Gattis, head of Amazon Luna and Amazon Game Studios, outlines a strategy focused on casual, mass-appeal IP titles rather than competing with Steam, PlayStation, or Xbox for core gamers. Amazon sees the roughly 2.5 billion people who play games but don't own dedicated hardware as an underserved market. The company has consolidated its previously siloed gaming divisions (Luna, Amazon Game Studios, Prime Gaming) under unified leadership, and is pursuing a transmedia approach tying games to Amazon's film and TV IP. Exclusives are considered important to platform building, and Amazon has more games in development than at any point in its history, though not all are AAA titles. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Amazon is downscaling cloud video game service Luna](https://daily.dev/posts/amazon-is-downscaling-cloud-video-game-service-luna-rsld8etol) · Game Developer · 0 upvotes · 0 comments --- Tags: [#gaming](https://daily.dev/tags/gaming), [#amazon](https://daily.dev/tags/amazon) [View this post on daily.dev](https://daily.dev/posts/now-luna-is-integrated-into-prime-video-amazon-sees-potential-for-gaming-to-expand-beyond-pc-and-co-u1chb14pc) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Now Luna is integrated into Prime Video, Amazon sees potential for gaming to expand beyond PC and console: \"That pie isn't really growing\"","url":"https://daily.dev/posts/now-luna-is-integrated-into-prime-video-amazon-sees-potential-for-gaming-to-expand-beyond-pc-and-co-u1chb14pc","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/now-luna-is-integrated-into-prime-video-amazon-sees-potential-for-gaming-to-expand-beyond-pc-and-co-u1chb14pc"},"datePublished":"2026-07-23T13:00:54.170Z","dateModified":"2026-07-24T07:13:42.294Z","description":"Amazon is integrating its Luna cloud gaming service into Prime Video, giving hundreds of millions of Prime subscribers direct access to games. 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