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# Nvidia backs Indian startup helping companies run AI models with fewer GPUs

**[TechCrunch](https://daily.dev/sources/tc)** · 5 min read · 0 upvotes · 0 comments

## Summary

Nvidia has invested in Indian startup Simplismart as part of a $14 million Series B round, backing software that helps companies run AI models more efficiently, sometimes with fewer GPUs. The round, led by Dallas Venture Capital with participation from Accel, Shastra VC and Micromax, values the four-year-old company at about $100 million. Simplismart says it cut AI video platform InVideo's GPU serving costs by 56%. Its annualized revenue run rate has grown 14-fold in six months, with more than half coming from the U.S. The company, founded in 2022, now has 58 employees.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/10/27/nvidia-backs-indian-startup-helping-companies-run-ai-models-with-fewer-gpus>

## Questions this post answers

### How much funding did Simplismart raise from Nvidia and other investors?

Simplismart raised $14 million in an all-primary Series B round, with Nvidia participating alongside Accel, Shastra VC and Micromax. Dallas Venture Capital led the round. The deal values the four-year-old, Bengaluru-based startup at about $100 million including the new funding.

_Track funding and strategy shifts in AI infrastructure startups as they unfold on daily.dev._

### How much did Simplismart's software reduce GPU serving costs for InVideo?

Simplismart says its software helped AI video-generation platform InVideo cut GPU serving costs by 56%. The platform works by sitting between AI models and computing infrastructure, adjusting deployment and management to optimize response speed, request handling, and power consumption based on each customer's requirements.

_Developers comparing inference optimization tools can follow real-world cost benchmarks on daily.dev._

### Why would Nvidia invest in a company that helps customers use fewer GPUs?

Nvidia's CEO Amritanshu Jain argued that making AI inference more efficient ultimately benefits Nvidia by making its hardware more attractive to customers and encouraging wider adoption of AI applications overall, even though the software can reduce GPU usage per workload. Nvidia also collaborates with Simplismart on technical integrations around its Dynamo inference software.

_Anyone weighing GPU efficiency tools against raw compute spend can follow this debate on daily.dev._

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Tags: [#startup](https://daily.dev/tags/startup), [#nvidia](https://daily.dev/tags/nvidia), [#gpu](https://daily.dev/tags/gpu), [#ai-inference](https://daily.dev/tags/ai-inference)

[View this post on daily.dev](https://daily.dev/posts/nvidia-backs-indian-startup-helping-companies-run-ai-models-with-fewer-gpus-xibz19yej)

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