--- title: ∪ of Target Audiences (Accessibility, SEO, AEO/GEO) description: Using SEO to justify accessibility has always been a flawed tactic that can actually drive bad practices like alt text keyword stuffing and low-contrast text.... canonical: https://daily.dev/posts/of-target-audiences-accessibility-seo-aeo-geo--v1hkitrkm twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: ∪ of Target Audiences (Accessibility, SEO, AEO/GEO) | daily.dev og:description: Using SEO to justify accessibility has always been a flawed tactic that can actually drive bad practices like alt text keyword stuffing and low-contrast text.... og:url: https://daily.dev/posts/of-target-audiences-accessibility-seo-aeo-geo--v1hkitrkm og:image: https://api.daily.dev/og/posts/V1HKiTRKm.png og:image:alt: ∪ of Target Audiences (Accessibility, SEO, AEO/GEO) og:image:width: 1200 og:image:height: 630 og:locale: en --- [Adrian Roselli](https://daily.dev/sources/adrianroselli) [Read post](https://api.daily.dev/r/V1HKiTRKm) # [∪ of Target Audiences (Accessibility, SEO, AEO/GEO)](https://api.daily.dev/r/V1HKiTRKm "Go to post") Using SEO to justify accessibility has always been a flawed tactic that can actually drive bad practices like alt text keyword stuffing and low-contrast text. Now companies are bundling accessibility with 'AI-ready' or 'agent-friendly' marketing claims, which raises similar concerns. The author argues that accessibility is fundamentally about people, not search engines or LLM scrapers, and that framing it as an SEO or AI optimization strategy signals a lack of genuine commitment to the work. A Venn diagram illustrates the limited and often misleading overlaps between accessibility, SEO, and AEO/GEO. [#accessibility](/tags/accessibility "Check all #accessibility posts")[#seo](/tags/seo "Check all #seo posts") Jun 15•2m read time•From [adrianroselli.com](https://api.daily.dev/r/V1HKiTRKm "adrianroselli.com") [](https://api.daily.dev/r/V1HKiTRKm "Go to post") Table of contents [Tags](https://api.daily.dev/r/V1HKiTRKm "Tags")[Other Posts](https://api.daily.dev/r/V1HKiTRKm "Other Posts")[No comments? Be the first!](https://api.daily.dev/r/V1HKiTRKm "No comments? Be the first!") 737 Impressions Comment Bookmark Copy Share your thoughtsPost [](https://daily.dev/sources/adrianroselli) [Adrian Roselli](https://daily.dev/sources/adrianroselli "https://daily.dev/sources/adrianroselli") Adrian Roselli is a web developer, accessibility advocate, and expert in web standards. Readers can ... Read more 37 Followers • 203 Upvotes #### Would you recommend this post? 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