Using SEO to justify accessibility has always been a flawed tactic that can actually drive bad practices like alt text keyword stuffing and low-contrast text. Now companies are bundling accessibility with 'AI-ready' or 'agent-friendly' marketing claims, which raises similar concerns. The author argues that accessibility is fundamentally about people, not search engines or LLM scrapers, and that framing it as an SEO or AI optimization strategy signals a lack of genuine commitment to the work. A Venn diagram illustrates the limited and often misleading overlaps between accessibility, SEO, and AEO/GEO.
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