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title: OpenAI acquires Hiro, an AI personal finance startup
description: OpenAI has acquired Hiro Finance, an AI-powered personal finance startup founded by serial entrepreneur Ethan Bloch. The deal brings Bloch and approximately...
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# OpenAI acquires Hiro, an AI personal finance startup

**[The Next Web](https://daily.dev/sources/tnw)** · 2 min read · 2 upvotes · 0 comments

## Summary

OpenAI has acquired Hiro Finance, an AI-powered personal finance startup founded by serial entrepreneur Ethan Bloch. The deal brings Bloch and approximately ten employees to OpenAI. Hiro, backed by Ribbit Capital and General Catalyst, launched its consumer financial planning tool about five months ago, offering AI-driven what-if scenario modelling for budgets, debts, and savings. The app will shut down on April 20 with all user data deleted by May 13. Terms were not disclosed. It remains unclear whether OpenAI will build a dedicated consumer finance product or integrate the expertise into its broader platform.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://thenextweb.com/news/openai-acquires-hiro-finance>

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Tags: [#business](https://daily.dev/tags/business), [#openai](https://daily.dev/tags/openai), [#ai-agents](https://daily.dev/tags/ai-agents), [#fintech](https://daily.dev/tags/fintech)

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