--- title: OpenAI pitches ChatGPT ads at Cannes as CPM collapses description: OpenAI made its Cannes Lions debut pitching ChatGPT as a major advertising platform, led by former Meta executives. The company has attracted thousands of... canonical: https://daily.dev/posts/openai-pitches-chatgpt-ads-at-cannes-as-cpm-collapses-59heareay twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: OpenAI pitches ChatGPT ads at Cannes as CPM collapses | daily.dev og:description: OpenAI made its Cannes Lions debut pitching ChatGPT as a major advertising platform, led by former Meta executives. The company has attracted thousands of... og:url: https://daily.dev/posts/openai-pitches-chatgpt-ads-at-cannes-as-cpm-collapses-59heareay og:image: https://api.daily.dev/og/posts/59hEAreAY.png og:image:alt: OpenAI pitches ChatGPT ads at Cannes as CPM collapses og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # OpenAI pitches ChatGPT ads at Cannes as CPM collapses **[The Next Web](https://daily.dev/sources/tnw)** · 6 min read · 0 upvotes · 0 comments ## Summary OpenAI made its Cannes Lions debut pitching ChatGPT as a major advertising platform, led by former Meta executives. The company has attracted thousands of advertisers across travel, retail, health, and finance, and has expanded sponsored links to seven countries. However, its initial $60 CPM dropped to $25 within ten weeks, prompting a shift to cost-per-click pricing. OpenAI projects $100 billion in ad revenue by 2030, requiring roughly 10% of the global digital ad market. Competitors Anthropic and Google are keeping their chatbots ad-free for now. The advertising push is closely tied to OpenAI's IPO plans, as the company spent $34 billion in 2025 against $13 billion in revenue and needs to demonstrate multiple revenue streams to public-market investors. Key unresolved questions include ad format maturity, latency issues, and whether ads inside conversational AI will erode user trust. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion](https://daily.dev/posts/openai-shifts-chatgpt-ads-to-cost-per-click-as-60-cpm-erodes-in-ten-weeks-and-ad-revenue-targets-hi-qhj3e4es3) · The Next Web · 1 upvotes · 0 comments - [OpenAI COO says ads will be 'an iterative process'](https://daily.dev/posts/openai-coo-says-ads-will-be-an-iterative-process--sz84uwkxr) · TechCrunch · 1 upvotes · 0 comments --- Tags: [#llm](https://daily.dev/tags/llm), [#openai](https://daily.dev/tags/openai), [#chatgpt](https://daily.dev/tags/chatgpt) [View this post on daily.dev](https://daily.dev/posts/openai-pitches-chatgpt-ads-at-cannes-as-cpm-collapses-59heareay) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"OpenAI pitches ChatGPT ads at Cannes as CPM collapses","url":"https://daily.dev/posts/openai-pitches-chatgpt-ads-at-cannes-as-cpm-collapses-59heareay","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/openai-pitches-chatgpt-ads-at-cannes-as-cpm-collapses-59heareay"},"datePublished":"2026-06-26T14:16:31.484Z","dateModified":"2026-06-26T14:16:54.685Z","description":"OpenAI made its Cannes Lions debut pitching ChatGPT as a major advertising platform, led by former Meta executives. 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