--- title: OpenAI's New Era | daily.dev description: OpenAI is introducing advertising to ChatGPT, marking a significant shift from CEO Sam Altman's previous stance against AI-powered ads. The company faces... canonical: https://daily.dev/posts/openai-s-new-era-5kn0yzgry twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: OpenAI's New Era | daily.dev og:description: OpenAI is introducing advertising to ChatGPT, marking a significant shift from CEO Sam Altman's previous stance against AI-powered ads. The company faces... og:url: https://daily.dev/posts/openai-s-new-era-5kn0yzgry og:image: https://api.daily.dev/og/posts/5kN0YzGRy.png og:image:alt: OpenAI's New Era og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # OpenAI's New Era **[ThePrimeTime](https://daily.dev/sources/primeagen)** · 12 min read · 8 upvotes · 1 comments ## Summary OpenAI is introducing advertising to ChatGPT, marking a significant shift from CEO Sam Altman's previous stance against AI-powered ads. The company faces massive financial pressure, needing to raise substantial capital by 2030 while currently losing billions annually. OpenAI hired Fidji Simo, former Facebook executive who led their mobile advertising business through 30x revenue growth. Projections suggest ads could generate $50-300 billion annually by 2030. The concern extends beyond visible ads to potential hidden influence in AI responses, where recommendations for tools, products, or services could be monetized without clear disclosure, creating uniquely manipulative advertising that exploits personal information users share with AI assistants. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Community discussion Top comments from developers on daily.dev. **@byteoutlaw** · 0 upvotes > WATCH THE FIRST PART OF THIS VIDEO!!!!! :D. 'Creating uniquely manipulative advertising that exploits personal information users share with AI assistants.' Naaah I do not think anybody in business as usual could even want to exploit humans for money. ## Similar posts on daily.dev - [OpenAI pitches ChatGPT ads at Cannes as CPM collapses](https://daily.dev/posts/openai-pitches-chatgpt-ads-at-cannes-as-cpm-collapses-59heareay) · The Next Web · 0 upvotes · 0 comments - [OpenAI COO says ads will be 'an iterative process'](https://daily.dev/posts/openai-coo-says-ads-will-be-an-iterative-process--sz84uwkxr) · TechCrunch · 1 upvotes · 0 comments --- Tags: [#privacy](https://daily.dev/tags/privacy), [#openai](https://daily.dev/tags/openai), [#chatgpt](https://daily.dev/tags/chatgpt), [#advertising](https://daily.dev/tags/advertising), [#ethical-ai](https://daily.dev/tags/ethical-ai) [View this post on daily.dev](https://daily.dev/posts/openai-s-new-era-5kn0yzgry) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"OpenAI's New Era","url":"https://daily.dev/posts/openai-s-new-era-5kn0yzgry","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/openai-s-new-era-5kn0yzgry"},"datePublished":"2026-02-09T12:28:05.999Z","dateModified":"2026-02-09T12:28:26.524Z","description":"OpenAI is introducing advertising to ChatGPT, marking a significant shift from CEO Sam Altman's previous stance against AI-powered ads. 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