Paris Hilton's 11:11 Media company has released a case study on branded gaming experience on Roblox. Slivingland, an immersive world on Roblox, drew over 3.4 million visitors and resulted in $60 million in ad spending. The platform is a popular channel for engaging young people with brand advertising. There have been over 400 brand activations on Roblox, including beauty, fashion, luxury, toys, movies, and more.
