---
title: "Paris Hilton’s 11:11 Media publishes case study on branded gaming experience on Roblox"
url: https://daily.dev/posts/paris-hilton-s-11-11-media-publishes-case-study-on-branded-gaming-experience-on-roblox-olk0mawv1
source_url: https://venturebeat.com/games/paris-hiltons-1111-media-publishes-case-study-on-branded-gaming-experience-on-roblox/
type: article
source: "Venture Beat"
published: 2024-03-13T13:20:12.924Z
updated: 2024-05-09T09:28:05.588Z
tags: ["gaming", "metaverse"]
reading_time: 7
upvotes: 0
comments: 0
language: en
---

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# Paris Hilton’s 11:11 Media publishes case study on branded gaming experience on Roblox

**[Venture Beat](https://daily.dev/sources/venturebeat)** · 7 min read · 0 upvotes · 0 comments

## Summary

Paris Hilton's 11:11 Media company has released a case study on branded gaming experience on Roblox. Slivingland, an immersive world on Roblox, drew over 3.4 million visitors and resulted in $60 million in ad spending. The platform is a popular channel for engaging young people with brand advertising. There have been over 400 brand activations on Roblox, including beauty, fashion, luxury, toys, movies, and more.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://venturebeat.com/games/paris-hiltons-1111-media-publishes-case-study-on-branded-gaming-experience-on-roblox/>

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---

Tags: [#gaming](https://daily.dev/tags/gaming), [#metaverse](https://daily.dev/tags/metaverse)

[View this post on daily.dev](https://daily.dev/posts/paris-hilton-s-11-11-media-publishes-case-study-on-branded-gaming-experience-on-roblox-olk0mawv1)