--- title: Pennsylvania will require labels on misleading AI ads,... description: Pennsylvania now requires advertisers to label ads using AI-generated or AI-modified content if it creates a false impression about a product or service.... canonical: https://daily.dev/posts/pennsylvania-will-require-labels-on-misleading-ai-ads-with-3-000-fines-jq4lfyh5w twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Pennsylvania will require labels on misleading AI ads, with $3,000 fines | daily.dev og:description: Pennsylvania now requires advertisers to label ads using AI-generated or AI-modified content if it creates a false impression about a product or service.... og:url: https://daily.dev/posts/pennsylvania-will-require-labels-on-misleading-ai-ads-with-3-000-fines-jq4lfyh5w og:image: https://api.daily.dev/og/posts/Jq4Lfyh5W.png og:image:alt: Pennsylvania will require labels on misleading AI ads, with $3,000 fines og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Pennsylvania will require labels on misleading AI ads, with $3,000 fines **[The Next Web](https://daily.dev/sources/tnw)** · 2 min read · 0 upvotes · 0 comments ## Summary Pennsylvania now requires advertisers to label ads using AI-generated or AI-modified content if it creates a false impression about a product or service. Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act on October 22, making it Act 99 of 2026. The law covers synthetic images, video, audio and text, and disclosures must appear the first time consumers see the content. Violations can bring civil fines up to $3,000 plus attorney fees and court costs. Exemptions apply to fictional, parody, satire or text-only content. The law takes effect December 21. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What penalties does Pennsylvania's new AI advertising disclosure law impose? Courts can award a civil fine of up to $3,000, plus attorney fees and court costs, under Pennsylvania's Artificial Intelligence Deceptive Advertising Act (Act 99 of 2026). The state attorney general or a district attorney can seek an injunction or bring a civil action against advertisers who knowingly, recklessly or willfully run misleading AI-generated ads without disclosure. _Teams building ad-tech or AI content tools can track rules like this on daily.dev before they hit production._ ### What counts as synthetic content under Pennsylvania's AI advertising law? Synthetic content is defined as an image, video, audio clip or text that has been significantly modified or generated by AI. Advertisers must disclose its use when it creates a false impression about a product's nature, origin or authenticity. Exemptions apply to content that is evidently fictional, parody, satire, commentary, criticism, or limited to text. _Developers shaping AI content pipelines can follow disclosure requirements like these on daily.dev._ ### When does Pennsylvania's Act 99 AI advertising disclosure law take effect? The law takes effect 60 days after enactment, landing on December 21. It was signed by Governor Josh Shapiro on October 22 after the Senate passed it 48 to 2 and the House passed it 163 to 40 on October 7, becoming Act 99 of 2026. _Anyone building compliant ad or AI-labeling features can track rollout dates like this on daily.dev._ ## Similar posts on daily.dev - [EU will mandate labels on authentic-looking AI content starting August 2](https://daily.dev/posts/eu-will-mandate-labels-on-authentic-looking-ai-content-starting-august-2-xxsomdfua) · Hacker News · 0 upvotes · 0 comments - [New York’s new law forces advertisers to say when they’re using AI avatars](https://daily.dev/posts/new-york-s-new-law-forces-advertisers-to-say-when-they-re-using-ai-avatars-f0qsde1ps) · The Verge · 0 upvotes · 0 comments - [Google will label AI-made ads, if advertisers admit it](https://daily.dev/posts/google-will-label-ai-made-ads-if-advertisers-admit-it-ak9vlqtge) · The Next Web · 0 upvotes · 0 comments - [A new bill in New York would require disclaimers on AI-generated news content](https://daily.dev/posts/a-new-bill-in-new-york-would-require-disclaimers-on-ai-generated-news-content-dlwb8mpfu) · Hacker News · 0 upvotes · 0 comments --- Tags: [#advertising](https://daily.dev/tags/advertising), [#ai-regulation](https://daily.dev/tags/ai-regulation) [View this post on daily.dev](https://daily.dev/posts/pennsylvania-will-require-labels-on-misleading-ai-ads-with-3-000-fines-jq4lfyh5w) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Pennsylvania will require labels on misleading AI ads, with $3,000 fines","url":"https://daily.dev/posts/pennsylvania-will-require-labels-on-misleading-ai-ads-with-3-000-fines-jq4lfyh5w","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/pennsylvania-will-require-labels-on-misleading-ai-ads-with-3-000-fines-jq4lfyh5w"},"datePublished":"2026-10-26T17:26:13.685Z","dateModified":"2026-10-26T17:32:23.736Z","description":"Pennsylvania now requires advertisers to label ads using AI-generated or AI-modified content if it creates a false impression about a product or service....","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/13c1b43f1935993004012916fb4d32db?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/13c1b43f1935993004012916fb4d32db?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/pennsylvania-will-require-labels-on-misleading-ai-ads-with-3-000-fines-jq4lfyh5w","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"advertising,ai-regulation","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"Pennsylvania will require labels on misleading AI ads, with $3,000 fines"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/pennsylvania-will-require-labels-on-misleading-ai-ads-with-3-000-fines-jq4lfyh5w#faq","mainEntity":[{"@type":"Question","name":"What penalties does Pennsylvania's new AI advertising disclosure law impose?","acceptedAnswer":{"@type":"Answer","text":"Courts can award a civil fine of up to $3,000, plus attorney fees and court costs, under Pennsylvania's Artificial Intelligence Deceptive Advertising Act (Act 99 of 2026). The state attorney general or a district attorney can seek an injunction or bring a civil action against advertisers who knowingly, recklessly or willfully run misleading AI-generated ads without disclosure. Teams building ad-tech or AI content tools can track rules like this on daily.dev before they hit production."}},{"@type":"Question","name":"What counts as synthetic content under Pennsylvania's AI advertising law?","acceptedAnswer":{"@type":"Answer","text":"Synthetic content is defined as an image, video, audio clip or text that has been significantly modified or generated by AI. Advertisers must disclose its use when it creates a false impression about a product's nature, origin or authenticity. Exemptions apply to content that is evidently fictional, parody, satire, commentary, criticism, or limited to text. 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