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title: Perform product analysis with generative AI and BigQuery
description: This post discusses the challenges and benefits of working with unstructured data in the context of generative AI models and media asset companies. It outlines...
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# Perform product analysis with generative AI and BigQuery

**[Google Cloud](https://daily.dev/sources/gcp)** · 4 min read · 1 upvotes · 0 comments

## Summary

This post discusses the challenges and benefits of working with unstructured data in the context of generative AI models and media asset companies. It outlines a solution using Cloud Storage and BigQuery to centralize and analyze unstructured data, emphasizing the use of object tables in BigQuery. The post also provides steps for creating an example dataset, creating object tables, referencing AI models and functions, and using the functions in queries.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://cloud.google.com/blog/products/data-analytics/perform-product-analysis-with-generative-ai-and-bigquery/>

---

Tags: [#genai](https://daily.dev/tags/genai), [#google-bigquery](https://daily.dev/tags/google-bigquery)

[View this post on daily.dev](https://daily.dev/posts/perform-product-analysis-with-generative-ai-and-bigquery-om7k4osu2)

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