---
title: "Perplexity CEO says its browser will track everything users do online to sell ‘hyper personalized’ ads"
url: https://daily.dev/posts/perplexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-a-gbenho8xr
source_url: https://techcrunch.com/2025/04/24/perplexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-ads/
type: article
source: "TechCrunch"
published: 2025-04-24T22:10:23.332Z
updated: 2025-04-24T22:10:39.297Z
tags: ["privacy", "browsers", "advertising"]
reading_time: 3
upvotes: 41
comments: 31
language: en
---

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# Perplexity CEO says its browser will track everything users do online to sell ‘hyper personalized’ ads

**[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 41 upvotes · 31 comments

## Summary

Perplexity's CEO announced plans to launch a browser that will track users' online activities to sell hyper personalized ads. The browser, named Comet, aims to gather data beyond the app to create better user profiles and offer relevant ads. The company is following a similar strategy to Google and has also secured a partnership with Motorola to pre-install its app on the Razr series. Talks with Samsung are ongoing.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2025/04/24/perplexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-ads/>

## Community discussion

Top comments from developers on daily.dev.

**@jamesdavis7** · 49 upvotes

> Another one added to the default app uninstall list

**@xetnos** · 43 upvotes

> A new browser looking to gather my data, and sell me ads. Yeah, that's exactly what I've been looking for.

**@ssuukk** · 11 upvotes

> Whatever drugs this guy is taking, they're not serving him well.

**@svilt** · 10 upvotes

> even for the regular person this would be too dystopian for use.

**@randy** · 9 upvotes

> Love the AI product. Will _not_ use the browser.

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---

Tags: [#privacy](https://daily.dev/tags/privacy), [#browsers](https://daily.dev/tags/browsers), [#advertising](https://daily.dev/tags/advertising)

[View this post on daily.dev](https://daily.dev/posts/perplexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-a-gbenho8xr)