--- title: Perplexity’s growth upends SEO fears, reveals crack in... description: Study suggests that AI-first search engine Perplexity is disrupting the search market dominated by Google. Perplexity's referral traffic to brand websites has... canonical: https://daily.dev/posts/perplexity-s-growth-upends-seo-fears-reveals-crack-in-google-s-dominance-98c7jngdi twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Perplexity’s growth upends SEO fears, reveals crack in Google’s dominance | daily.dev og:description: Study suggests that AI-first search engine Perplexity is disrupting the search market dominated by Google. Perplexity's referral traffic to brand websites has... og:url: https://daily.dev/posts/perplexity-s-growth-upends-seo-fears-reveals-crack-in-google-s-dominance-98c7jngdi og:image: https://api.daily.dev/og/posts/98c7JnGDi.png og:image:alt: Perplexity’s growth upends SEO fears, reveals crack in Google’s dominance og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Perplexity’s growth upends SEO fears, reveals crack in Google’s dominance **[Venture Beat](https://daily.dev/sources/venturebeat)** · 6 min read · 1 upvotes · 0 comments ## Summary Study suggests that AI-first search engine Perplexity is disrupting the search market dominated by Google. Perplexity's referral traffic to brand websites has grown 40% month-over-month since January. Google's market dominance is being threatened by generative AI. Jim Yu advises businesses to invest in SEO and focus on topics where they have the right to win. Perplexity and Google differ in their content sources and preferred sites across industries. Marketers should optimize for conversations, use structured information, and break down silos within organizations to succeed in an AI-driven search landscape. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#ai-search](https://daily.dev/tags/ai-search), [#google](https://daily.dev/tags/google), [#perplexity](https://daily.dev/tags/perplexity), [#seo](https://daily.dev/tags/seo) [View this post on daily.dev](https://daily.dev/posts/perplexity-s-growth-upends-seo-fears-reveals-crack-in-google-s-dominance-98c7jngdi) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Perplexity’s growth upends SEO fears, reveals crack in Google’s dominance","url":"https://daily.dev/posts/perplexity-s-growth-upends-seo-fears-reveals-crack-in-google-s-dominance-98c7jngdi","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/perplexity-s-growth-upends-seo-fears-reveals-crack-in-google-s-dominance-98c7jngdi"},"datePublished":"2024-04-04T01:25:53.398Z","dateModified":"2026-05-28T02:13:17.786Z","description":"Study suggests that AI-first search engine Perplexity is disrupting the search market dominated by Google. Perplexity's referral traffic to brand websites has...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/d9a26fd749c5d9860c43e96f537d6a42?_a=AQAEufR","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/d9a26fd749c5d9860c43e96f537d6a42?_a=AQAEufR","isAccessibleForFree":true,"articleSection":"Venture Beat","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Venture Beat","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/a55b09fe104a44d6b5f4c88ed0fd1315","url":"https://daily.dev/sources/venturebeat"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/perplexity-s-growth-upends-seo-fears-reveals-crack-in-google-s-dominance-98c7jngdi","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ai-search,google,perplexity,seo","timeRequired":"PT6M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Venture Beat","item":"https://daily.dev/sources/venturebeat"},{"@type":"ListItem","position":3,"name":"Perplexity’s growth upends SEO fears, reveals crack in Google’s dominance"}]} ```